February 23, 2006 KolbeCo Marketing Resources Introduces Email Marketing to Clients’ Communications Plans
February 23, 2006, St. Charles, MO – KolbeCo Marketing Resources in St. Charles has become a reseller for Constant Contact, the leading permission-based email marketing solution for small business.
According to KolbeCo manager Scott Kolbe, effective marketing communicates a consistent message to a defined audience, through a variety of media. The Constant Contact email marketing system will provide clients with an additional channel to carry that message to their audience.
“Because of the amount of spam email out there, there is a misconception that email marketing isn’t effective,” Kolbe said. “But Constant Contact is an opt-in, permission-based email marketing program, so you know you’re sending to a receptive audience who has expressed interest in learning more about your business.”
Compared to direct mail, email marketing is a very affordable means for communicating with your audience, because there are no print and postage costs. However in email marketing, the rules of writing change and become more important than ever.
“Online attention span is incredibly short,” Kolbe said. “So effective email marketing must be scannable and concise, making it easy for the viewer to identify the key messages within seconds of opening the email.”
Constant Contact is used by over 50,000 small businesses and associations. It is the leading web-based email marketing service. Constant Contact is a permission-based email marketing tool.
KolbeCo Marketing Resources is a full-service communications and public relations firm that specializes in creating innovative marketing campaigns tailored to clients’ unique situations. KolbeCo was founded in 2002 by Lauren Kolbe, and currently represents more than 30 clients in the St. Louis area and across the country. For more information on KolbeCo, call 636-916-3785 or visit the firm online at www.kolbeco.net.