Archive for April 2007

KolbeCo PR Client Gains Worldwide Exposure

April 30, 2007 KolbeCo PR Client Antennas Direct of St. Louis gained worldwide attention through an Associated Press story featuring the television antenna’s “new life” through HDTV.

The AP Story, released last week, was picked up around the world in over 150 news outlets. Placements included USA Today, ABC News, Forbes, Business Week, CBS News, The Washington Post, The LA Times, Australian IT News, The China Post, and scores of local papers in the United States, Europe, and Asia.

The article, written by Jim Milicia of the AP’s Cleveland Bureau, discusses why antennas are experiencing a resurgence in popularity. According to Antennas Direct President Richard Schneider, the best possible HDTV picture quality results not from cable or sattelite, but from an HD antenna. And, as the article states: “..the best part? Over-the-air HD is free.”

Antennas Direct is a manufacturer of high definition television antennas, and has garnered extensive media coverage recently as attention on HD televisions and programming has grown. The company was founded in 2003 by Richard Schneider, an HDTV enthusiast, as a means to get a better HD signal for his own home theater. He began by selling a few each month to people who asked about the antennas on various HDTV online forums. Before he knew it, his hobby had grown into a multi-million dollar business.

Schneider and his antennas have previously been featured on NBC’s “Today” Show, CNBC, Newsweek, The St. Louis Post-Dispatch, The Albany Time Union, The Chicago Daily Southtown, The Houston Chronicle, The St. Louis Business Journal, and numerous national home entertainment publications. Antennas Direct has been a KolbeCo client since early 2005.

KolbeCo is a full-service Marketing and Communications firm focusing on small and medium-sized businesses in a variety of industries, including construction, manufacturing, health care, and professional services. In 2006, KolbeCo was named one of the top PR firms in St. Louis by the St. Louis Business Journal. KolbeCo provides strategic planning, advertising, graphic design, direct mail, web design, special events, and a full range of public relations services. For more information, please call Lauren Kolbe at 636-379-3895 or visit KolbeCo online at www.kolbeco.net.

KolbeCo Named Top St. Louis PR Firm

April 27, 2007 For the second year in a row, KolbeCo Marketing Resources has been named to the St. Louis Business Journal List of Largest Public Relations Agencies in the St. Louis area. The list, published in the April 27 issue of the Business Journal ranks area PR firms based on local PR revenue.

Sample clients highlighted in KolbeCo’s list entry include Antennas Direct, Highland Homes, Captiva Marketing, Barat Academy, and Hansen’s Tree Service.

Over the past year, KolbeCo has pushed clients into the national spotlight, with placements including NBC’s Today Show, CNBC’s On The Money, USA Today, Newsweek, Forbes, Businessweek, ABC News and CBS News.

KolbeCo Marketing Resources is a full-service communications and public relations firm that specializes in creating innovative marketing campaigns tailored to clients’ unique situations. KolbeCo was founded in 2002 by Lauren Kolbe, and currently represents more than 30 clients in the St. Louis area and across the country. For more information on KolbeCo, call 636-379-3895 or visit the firm online at www.kolbeco.net.