Creative Copywriting Services | Web, Graphic Design & Advertising
Search Engine (SEO) Online PR & Copywriting Services
KolbeCo is on the cutting edge of new developments in the world of Public Relations. The latest of these is the use of search engine optimization for press releases. Search engine optimization for press releases works to your benefit in two ways. By having your releases optimized, you will be more likely to turn up when journalists are scouring the news outlets for a story on your topic. The release can also be added to your own website, increasing your chances of being found in general searches on the topic at hand.
The goal of a press release is to gain publicity for your company among your target audience. Literally tens of thousands of press releases are written and distributed each day in the U.S. With those numbers, it is difficult to be sure that your release gets the attention of the journalists who can turn it into a story. When these journalists are looking for information on a particular topic, they will search a few targeted websites for relevant news releases. We know where the journalists are searching, what keywords they’re using, and how to create a newsworthy press release they will find and use.
Search engine optimization for press releases is also a valuable tool for attracting traffic to your own website. By uploading optimized press releases to a news engine on your own website, you enable yourself to gain the attention of those who are using the general search engines like Yahoo and Google to research your industry. We offer news engine implementation as a part of our web design services.
More and more, companies are recognizing press releases as multi-media vehicles that can put them in the eyes and minds of their targeted audiences. Search engine optimization for press releases is the premiere way to make sure that your publicity efforts are reaching your audience.
E-mail Marketing
There is one common trait most successful companies have in common- great communication with their customers. But it isn’t easy building that rapport from scratch. As a society, we have become very aware of marketing because it is all around us. It’s on our cereal box at breakfast, along the highway on the morning commute, on our computers at work, in our mail box when we come home, and on the 10 o’clock news when we go to bed. It is estimated that the average consumer is exposed to 1500 ads per day!
Permission Based email marketing is a very effective tool for reaching through that clutter and communicating with your target audience. A properly executed email marketing campaign can lead to greater brand awareness, increased sales, and greater customer loyalty. The key is identifying what your audience wants, and then developing a plan to give it to them.
You are looking for a cost-effective way to develop a relationship with your audience. KolbeCo understands that a well-planned email marketing campaign is the ticket to fostering that type of relationship. We’ll develop your message in terms that speaks directly to the needs of your customers. We’ll present the information to verbally and graphically engage your audience in the relationship. And you’ll see success. The tools for effective customer communication are here. Are you taking advantage of them?
E-mail Marketing Sign-Up
Website Design & Online Marketing
So, you’ve got that new website and you have taken your company to the World Wide Web! Now what? In this “point and click” world, most companies are recognizing the internet as a useful tool for their business, and are adding web pages to their list of promotional materials. But it isn’t enough to just have a website. First of all, how will potential customers know that you have a website? When you search the internet using words that are important to the industry you operate in or the cities that you serve, is your website ever displayed? And if someone by chance stumbles upon your web page, what will they find when they get there? Having a website that is weak on content and rarely visited is like buying a huge, expensive billboard on a dead end road, and leaving it blank.
So, what can we offer to your existence on the World Wide Web? We have the power to ensure that your potential customers are finding you when they search the internet. We possess the skills to make sure that once they get there, they leave your site well informed and ready to do business. We combine the image you are trying to achieve with the message that you want your customers to hear. And we do it in a way that keeps them listening for more. With so much material on the internet, it is important to give your business and your website that competitive edge over the competition. When you’re ready to see what a website is supposed to look like, contact KolbeCo and experience the benefits of professional web design first hand.
