Public Relations | PR
What can public relations and publicity do for your business? How would you like to be positioned in the mind of your audience as the front runner of the latest trend in your industry? We can help you get there, and we will make sure that everybody knows it! We begin by identifying writers and publications that will be good outlets for getting your message to the public. Based on the publications and writers we choose to target, we tailor our message to fit their medium. We will identify trends or potential news stories in your industry, and formulate press releases to cover these stories. And every good news story needs an expert source. That’s where you come in. We will pitch the stories to the media with you as the expert on the topic, establishing your credibility and reinforcing your expertise and professionalism. This draws attention to your company as a leader in your field, among members of your target audience. By maintaining a consistent feed of stories to the media, we are able to nurture a relationship with them and keep your name in the eye of your target audience. In the same way that you nurture clients, to keep them aware of you, we nurture the media to ensure that you are in the front of their mind at all times.
Public Relations is a great tool because, like advertising, it puts your company out in front of the general public, in the media. But PR carries the added benefit of carrying credibility. Advertising is meant to pick the low hanging fruit and establish a familiarity with your company and your services. Customers who are interested in what you have, and are ready to act now will react to your ads. But public relations is a long-term venture, seeking to educate your public and build in them a trust for you and the work that you do. There’s just no substitute for what that does for your reputation. The point is, experts, up & comers, and those-to-watch are featured in the news everyday. Working with KolbeCo ensures that the one featured in your industry is you!
What can media training do for your public relations campaign? How would you like to be able to work with the media and be able to get your point across concisely and yet be able to help the journalist with what they need for a story? KolbeCo’s media trainer is a former journalist and a 20 year media veteran.
KolbeCo Media Training
Agenda for One Day Seminar
8:00-8:15 Welcome and introductions
- Expectations of session and outcomes
- Discussion of participants’ views of the media
8:15-9:00 Meeting the Media
- Their job
- What is news and who decides what it is?
- What impact do changes in the media landscape – e.g., growth of the Internet, blogging, cable TV – mean to all of us?
9:00-9:45 Developing Your Message
- Why is this important?
- What are the schematics of your message?
- How do you develop it?
- What are its three “legs”?
10:00-10:30 Communicating with the Communicators
- What do the media need from you?
- How do you engage the media?
- How can you manage your media encounter?
10:30-11:00 Your Bill of Rights
- Your “rights” you need to know in approaching every interview
- Doing your homework: What questions do you ask prior to an interview?
11:00-11:30 Conducting the Interview
- Prior to the interview, review and rehearse your messages you want to deliver
- Dress for success (if on TV)
- Follow up on any unanswered questions
- Let your interviewer know you’re available for follow-up questions
11:30-11:45 Review, question and answer
11:45-1:00 Break for lunch
1:00- 1:30 Review morning discussions
- Monitor the media for opportunities
- Maintain relationships with media
1:30-4:00 Individual breakout sessions for role-playing and critiques, using videotapes for review
4:00-4:30 Concluding remarks and summary
From this comprehensive session, participants will take away:
- Messages that can be used and adapted for virtually every interview or presentation
- A videotape of the role-playing sessions for future review and practice
- A card (to be prepared and delivered within a week after the session) with interview reminders and the messages that were developed during the session
Cost $1250 for one day.