If you’re a website administrator, chances are you’ve gotten one of those generic sales pitch emails that try to sell you a one-size-fits-all SEO package.   We recently received one for our site www.streetpartyrun.com. Alisha was kind enough to analyze our site, or so she says. Let’s turn the tables a little bit and address some of her thoughts.

Thanks for the note, Alisha. I think there are a few things that you would have noticed if you had taken just a few minutes to check out our site personally instead of relying on your site-crawling bots to skim our information:

  1. Most importantly, although you place a great deal of emphasis on having a high Google rank, SEO is not our highest priority for this site. I’m sure you realize that sites are built for a number of different reasons…. To sell products and services, generate leads, provide information, and facilitate communication, just to name a few. The purpose of our site is to provide information and to give us a platform to simplify registrations for our local event.
  1. Since you did put so much time into evaluating our organic placement, why don’t we look at your search terms. I am a little bit shocked since I searched several different phrases (from an outside network that has not visited our site) and we were consistently ranked within the top 3 results. I searched:
  • Street Party Run
  • Honduran Run
  • Timmy’s Mountain run
  • Run to benefit Honduras children

Would you be willing to send us the list of keywords that you “googled” in order to evaluate our site? I realize that our target audience is local (around the St. Louis Metropolitan area), and I assume you are not within that area, so please take that into consideration as well when auditing our site.

  1. I would also like to discuss your guarantee for a first-page Google ranking. I can search the same keyword at home, at the office, while logged into and logged out of my Google account, from a public computer, in the morning and at night. Each time, the results vary. But that’s normal.   How do you track and monitor the results? Assuming that a high Google placement was our goal with this site, how would you flat out guarantee that?
  1. Finally, your “PS II” was also concerning. We are a web development company and we understand the importance of being mobile-friendly. We develop responsive websites so I am not sure why you are not seeing the correct rendering. Would you please share your phone’s specs with us so that we can look into your issues further?

One final thought; it would be great if you could tell us what company you work for. Judging by your email address (alisha.wilson@onlinetrafficgain.com) it would seem logical that your company name and website would be found at onlinetrafficgain dot com.   Unfortunately, there is no website at that address. It is a parked domain… it goes nowhere to indicate your location, expertise or track record. A little bit of direction in this area would be helpful.

Thanks for your time.

Angela Haarmann
Interactive Marketer and Bringer of Infectious Joy

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interactive marketer/bringer of infectious joy