Tag: clickbait marketing

These Four Clickbait Principles Will Restore Your Faith in Humanity

Clickbait – aka “what pageviews are made of” – has become less a trend and more business-as-usual for headline writing both on and off of social media. But what is the cost to your content or the authenticity of your words? In the second part of our series, The Debate on Clickbait, Scott Kolbe takes on the effect of clickbait on marketing.