Clickbait – aka “what pageviews are made of” – has become less a trend and more business-as-usual for headline writing both on and off of social media. But what is the cost to your content or the authenticity of your words? In the second part of our series, The Debate on Clickbait, Scott Kolbe takes on the effect of clickbait on marketing.
Clickbait – aka “what pageviews are made of” – has become less of a trend and moreso business-as-usual for headline writing both on and off of social media. But what is the cost to your content? Creativity? Award-winning journalist David Sheets takes on part one of our two-part series, The Debate on Clickbait.
