Tag: Colors

Are Those Colors and Fonts Helping You Reach Your Audience?

It occurred to me today that I had what I felt was a good topic series for a blog called “Why’d you do that?” to help give folks a little insight into the maddening world of a creative. For those who think we put things together with no rhyme or reason, believe it or not,…
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The Branding Power of Color

Color association can be a useful marketing tool if you wish to convey an emotional visual connection. When you utilize the right color, you communicate to your audience who you are, what you represent and how you feel about them