Tag: PSL

My Love/Hate of Pumpkin Spice: A Brand Story

Tis the season for the Fall Freakout over anything minutely related to “pumpkin spice.” The mere announcement that pumpkin spice lattes are coming at Starbucks causes many in the yoga pants wearing community into a fitted frenzy. Beer lovers wait feverishly at the turn of the fall leaves for their beloved pumpkin beer to hit…
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