I’m in love with YouTube. Yes, literally in love! So much so I’ve decided to contact a Justice of the Peace to see if we could legalize this romance. All kidding aside, I truly do believe YouTube can completely redefine your brand. YouTube is so much more than a video hosting site—it’s a virtual storybook. A place where businesses can share their stories and highlight what makes them unique.

I know what you might be thinking: “My business doesn’t really offer a product or service that packs a visceral punch.” Well, that’s where you’re wrong. I don’t care what service or product you provide, video affords you the opportunity to break your business down in a simplistic manner.

Let’s say you’re the owner of an investment firm. Unless you work in the industry or you’ve seen Wall Street a million times, much of the lingo will probably go over your head.  With YouTube, you can create short, one to two minute videos explaining not only your service, but the benefits it can bring a potential client.

Also, who says any industry has to be boring? I’m willing to bet that even Investment Bankers loosen their neckties from time to time. Create videos that show your target that life isn’t all about Benchmarks and Equities. Show your personality!

Remember: Talk TO your target—not AT them.

At Kolbeco, we help businesses tell their story. We develop creative, personal marketing messages that not only increase brand awareness, but show results!  If you want to share your story with us, please feel free to drop us a line. We’re all ears!

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