Make Everyone Feel Important: What We Learned from Virginia Kerr

One of biggest moves of 2014 that we know will affect us here at KolbeCo is Virginia Kerr’s decision to leave Great Day St. Louis. Over the past years, we have gotten to know Virginia as more than an excellent journalist. It turns out the Alabama transplant (and die-hard Crimson Tide fan) is a great human being.

KolbeCo interviewed on how St. Louis can repair its image

Jeremy Nulik of KolbeCo was recently interviewed by local St. Louis CBS affiliate KMOV on how St. Louis can repair its image.

4 Ways to Piss Off the Media

For all of the criticism of the media (and media should be criticized), there is no reward when they perfectly deliver a story – that is just the expectation. Don’t do these things unless you want to piss off the media.

3 Ways the Good Ol’ Days of PR are Gone

I’m reminiscing here, but this isn’t another blog debating the virtue of press releases and how communicating with the public and media has changed. Those things are all relevant, but what they don’t address is how, as a whole, PR is fundamentally different than it was just a few years ago.

A Modern Day Mad Men Moment

There is an underestimated value in what can happen when tangible marketing collateral is at the forefront of a branding effort. There is something to that Mad Men approach of rolling out a piece of creative work.

Why Your Best Creative Work Has Nothing to Do with You

Marxkors’ experience sheds wisdom on something that is true for any worthwhile, creative endeavor: It is amazing what can be created when serving the vision trumps personal glory.

Four KolbeCo Clients Land on Exclusive Inc. 500|5000 List

KolbeCo Marketing Resources congratulates four clients on being named to the 2014 Inc. 500|5000 list of the fastest growing companies in the United States.

The Branding Power of Color

Color association can be a useful marketing tool if you wish to convey an emotional visual connection. When you utilize the right color, you communicate to your audience who you are, what you represent and how you feel about them