EPIC: What Journalists Don’t Want You to Know About Clickbait

Clickbait – aka “what pageviews are made” – has become less of a trend and moreso business-as-usual for headline writing both on and off of social media. But what is the cost to your content? Creativity? Award-winning journalist David Sheets takes on part one of our two-part series, The Debate on Clickbait.

But Social Media Just Doesn’t Work for My Business

Working for a domestic violence shelter was a learning experience; not just for myself as a social media and PR intern, but for the shelter as well. Lydia’s House is the only program in the St. Louis area providing confidentially…

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4 Questions Before you Spend Five Bucks

How to Effectively use Promoted Posts on Facebook As the resident social media dude, it is my responsibility to devise social strategies that will spark conversations and ignite brands. This is accomplished by carefully examining every aspect of the overall…

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The Anti-Template for Social Media Success

I live my life according to George Costanza – always have, always will. I have a strong affinity for quality architecture, obese wallets and the occasional éclair bar. Also, just like George, I believe in bucking social trends such as…

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Social Media Helps Find a Lake St. Louis Dog

Question: So what happens when you have a culture at KolbeCo that really embraces helping dogs in need? Answer: People ask for help when their dogs are lost. A friend of ours called Saturday afternoon, very worried because his son…

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Wasted Space

It always amazes me that many of us don’t utilize the space we are given when setting up our images on our Facebook pages,

Procrastination Has a New Name: Pinterest

Recently I’ve been pretty obsessed with Pinterest.

Social Media is Like a Puppy

Managing social media for your brand can be a big responsibility, are you ready?

Social Media Slowing Down

I was speaking with a person that I serve on a non-profit board with. Their comment was that Facebook was losing steam. I am not sure I am seeing that. Every PR trade publication, keeps mentioning social media and how important it is to the marketing mix. I am sure for new users the excitement wears off. But ultimately, this is a tool that will be used for the forseeable future.