It’s no surprise video marketing is on the rise and 2019 is the year to get visual. Data shows it’s the way people are choosing to consume and retain information. According to HubSpot, 78% of people watch online videos every week and 55% view online videos every day.
It’s clear that video is the way to go but it’s easy to get lost on where to start and what to focus on.
Here are 5 types of marketing videos to get you started this year.
1. Brand Videos
Brand Videos are utilized to creatively showcase the company’s story and vision.
This type of marketing video is a great way to not only promote the available products and/or services but also bring awareness to the company’s uniqueness. It’s an opportunity to inspire people to take interest while adding personality to the brand.
2. Live Videos
It’s a simple and effective way to build a following by giving viewers an inside behind-the-scenes look at the company. People are attracted to authenticity and want to see real people putting their heart and soul into their work. So, pull back that curtain and don’t be afraid to show off the brand in real-time!
Live-stream videos also encourage people to join in on the conversation by leaving questions or comments. To have the host engage, answer questions, and respond to comments makes for excellent customer service. No one had to go through an automated system to get a real person on the phone or wait in a queue.
3. Educational Videos
It’s not uncommon for people to search the web looking for tips and tricks. People are hungry for knowledge and your company can be a valuable resource for them. It’s a chance to build trust and position your company as an industry expert. Pick a few topics that your audience would be interested in learning more about and teach them something new or take a complicated subject and simplify it.
4. Spotlight Videos
Shine the light on an employee, an expert, or a special event coming up.
Spotlight videos are a great way to focus in on someone who can shed light on their passion for the company or what makes them an expert in their field. It builds a relationship with viewers, adding credibility and trust. Opening up your office and putting genuine employees in front of the camera can illuminate what makes your company unique. Also, you can put a spotlight on an upcoming fundraising or networking event. This puts the spotlight on amazing proactive things the company is organizing and why it matters.
5. Demonstration Videos
Who doesn’t love to watch a straightforward, thorough video to understand how a product works? There’s nothing more satisfying then resolving a problem. This type of video can explain how things work, break down the process, and ultimately provide a solution.
Also, demonstration videos can just be so fascinating. I don’t know if you’ve heard but there are actually videos out there of kids unboxing and playing with toys and these videos get tens of millions of views. Sounds strange but it’s become very popular.
People love to see how you get from Step A to Step B and it builds trust when they can see it for themselves.
Whether you choose to do one, some or all of these types of marketing videos– don’t be afraid to try new things, think outside the box and get creative! If you have some ideas and you need help executing a strategy, Kolbeco is here to help! We create marketing videos in-house and we’d be happy to discuss how to storyboard your next big idea.