Author: Erin Celuch

Pink, not just a color, a state of mind.

So occasionally I like to talk about trends that I’m seeing in my industry. And today one of my favorites happens to be what is, in fact, currently trending across many platforms! Can anyone guess what I might be referring to? Is it unicorns? No, although unicorns and other creatures – fantasy genre are apparently…
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Tips for Headshot Prep!

As we regularly review website traffic with clients, especially those in service-based industries, we often find ourselves communicating with them that their “team” page is typically one of the top ranked pages on their site. They want to get to know the people they’re doing business with and read a little about what makes them…
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Creative thinking

So you took the plunge and hired a brand media company to help you and your company surge forward successfully. Congratulations! Very nice move! You are about to embark on an exciting new endeavor. Part of this journey will be meeting with your creative team and giving them a “brain dump” all about you and…
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Instagram: A spiritual insight

Even though I’m a graphic designer by trade, I like to read articles and educate myself on the goings on of the social media and digital world so I can more effectively collaborate with my team. And it helps me see the campaign goal as a whole and how each piece contributes. This week I…
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I’m allergic to “LOVE”

I love when companies let loose a little when it comes to their approach to marketing. Removing a stiff outer shell makes them seem more down to earth and approachable, and it makes me feel a bit more drawn to what they are selling because they seem like the kind of people I’d like –…
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Outfitting Racers and Spectators for the 2017 Gateway Cup

Four iconic neighborhoods in St. Louis. Thousands of cyclists and spectators. It’s the Big Shark Gateway Cup, and it’s got some of the coolest swag in town. Once again this year, Kolbeco teamed up with Big Shark to outfit teams and cycling supporters with t-shirts, jerseys and hats, and update event signage to create a…
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What Would John Hancock Do?

“When I was your age, we didn’t type our signature in an email, we WROTE it, with a pen, in CURSIVE. And we liked it!” My, how things have changed. Gone are the days of pen to paper. Now I’m typing emails to people and signing my name with a cute font in a pretty…
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Signs It May (or May Not) Be Time to Retire a Tired Logo

It happens to all business leaders. You begin to get a nagging feeling in your gut about your symbolic emblem, the diamond in your crown — your logo. Perhaps it seems a little worn out, or maybe you’re the one who’s tired of it. Could it be “time”? Whether it’s been in place for generations,…
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What Is Vector?

Countless times over my twenty plus years in this field I have run into a common issue – as have many of my colleagues and peers. Companies not owning, or being aware of the need for having, vector file formats of their logos. And the calls usually go the same when I have to call…
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Is Your Picture Worth Ten Thousand Words?

I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
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