Author: Kolbeco

Kolbeco RAPIDFIRE: Patrick Mooney

This summer we are pleased to have Patrick as our marketing intern at Kolbeco. He is soaking up as much as he can in the few short months that he is here, and we are loving having him as part of the team. Read on, and you’ll see just how cheesy we are and how…
Read more

Three Top Tips for Creating Better User Experience

If you’ve ever bought something online, you can probably relate to this scene. You find something on a website that you’d like to purchase, you click the button, and then the path to follow becomes unclear. Is the item in your cart? Where do you go next? What is this pop-up window telling me to…
Read more

Kolbeco RAPIDFIRE: Jennifer Notz

If you are looking for calm, cool and collected, look no farther than Jennifer Notz. Jennifer recently joined the Kolbe Co team as our Social Media Manager and she is the epitome of level headed and cool under pressure. Might we also add that she is the perfect blend of creative and organized that adds…
Read more

Then and Now: The American Brand

The Fourth of July: what do you immediately think of? Fireworks? Red, white and blue everything? Life, liberty and a 12 pack of Bud Light? The holiday undoubtedly has a strong identity throughout the United States, and even other countries, with its own set of colors, activities, and food. In many ways, the Fourth of…
Read more

Finding the Vision for Your Website

There are many reasons people consider a new web design. Maybe your last one doesn’t have the functionality you need, maybe it’s not driving leads, maybe it’s not a good representation of your brand, or maybe it’s just plain ugly and outdated. Whatever the reason is, you want to make sure that your new website…
Read more

Progress Over Perfection

Looking for a little motivation? Look no further. There’s this theory that we can be our own worst enemy when it comes to making progress towards our goals. We come up with bold exciting ideas and somehow talk ourselves out of it. In many cases, what stands in our way is the thought that if…
Read more

Let’s Get Real: The Need for Your Brand to Be Authentic

Excited, I brought home my just-purchased de-frizzing finds, thrilled that this was going to be the start of a new era. These products were going to make my hair healthier, stronger, and easier to style. Plus, they promised not to contain chemicals but instead boasted organic additives. This all meant my hair was going to…
Read more

Writing for SEO

Having great content has always been an essential cornerstone of marketing, and as the industry has changed, that has not. However, when it comes to writing content to go on your website, it’s important to make sure your content is not only aimed for your target audience, but that it is optimized for search engines…
Read more

Three BIG Reasons Your Business Should Have a Website

As social media platforms emerged and grew in popularity over the last decade, business owners and marketers have clamored to leverage them in an effort to connect with their target audiences, and ultimately, transform them into loyal fans and customers. It’s a great and beautiful thing, but what many didn’t realize is that they started…
Read more

Tell your story with video

There’s that saying that “if you don’t tell your story, someone else will,” and in this day in age there’s more truth to that than ever with the capability to tweet something just as fast as the words were spoken. For some people that can be intimidating because we all want a moment to sit…
Read more