Author: Kolbeco

Conversions and Your Website

What are you using your website for? Websites can serve a variety of purposes in relation to how your customers use them. They can inform and give customers a way to contact you or purchase something from you. Because websites are such an important link between your business and your customers, you want to make…
Read more

Digital Storytelling

There are more ways to tell a story today than ever before. The digital world has allowed us many platforms and technologies to connect with our audience, which is the whole point of telling a story! Your goal as a storyteller is to build a bridge and invoke some sort of emotional response. In many…
Read more

5 Types of Marketing Videos to Focus on in 2019

It’s no surprise video marketing is on the rise and 2019 is the year to get visual. Data shows it’s the way people are choosing to consume and retain information. According to HubSpot, 78% of people watch online videos every week and 55% view online videos every day. It’s clear that video is the way…
Read more

3 Steps to Manage Negative Comments On Your Business’ Social Media Page

In this day and age, everyone and their grandmothers (literally) are on social media. The masses are obsessed with sharing any and all thoughts that come across their minds at any given time with the public. More often than not, there are folks out there in the social sphere voicing very “interesting” opinions. If you’ve…
Read more

Kolbeco’s Favorite Moments of 2018

The holiday season always offers a great time to reflect on the year, and recall with gratitude all of the achievements, memories and shining moments we’ve experienced. As we prepare to close out the year, the Kolbeco team took the opportunity to share what we’re most proud of for 2018. Each of these shines a…
Read more

“I could do that,” a Tale of Modern Art and Marketing

Growing up, I loved going to the St. Louis Art Museum, going through the different sections and picking out my favorite pieces from each time period. But inevitably once we hit the modern art section, there was a change in tone. No longer were there life-like portrayals of people and scenery, or even stylized portrayals…
Read more

Automation is King

I will bet there are times throughout the course of your day that you are faced with a process and you think, “There must be a way to make this easier or more efficient.”   Sometimes it is quicker to just create a form document or a spreadsheet, but do these solutions create efficiencies or even…
Read more

How to prepare for on-camera interviews

Lights. Camera. Action. 5 seconds of fame is an exciting concept to some, but for most, it can be a little nerve-racking. The idea of having to stand in front of a camera with lights shining on your face and every “um”, “like”, and “ya know” is being recorded can be intimidating but it doesn’t…
Read more

Top Three Reasons to Get Pumped about Video Marketing

Social media marketing continues to change at lightning speed. All platforms are over saturated with marketers and brands dying to reach their audiences, and at the same time consumers are becoming highly skeptical and disengaged about branded content. It’s increasingly difficult to capture the attention of those we want so badly to engage with. Here’s…
Read more

Kolbeco RAPIDFIRE: Stephanie Hirata

She’s spent her career in front of the camera, interviewing people, telling their stories, and being the bright face that the Jefferson City / Columbia community woke up to each day on the morning news. Today, we’re turning the tables and interviewing the wonderful Stephanie Hirata! The newest addition to the Kolbeco team, Stephanie brings…
Read more