Author: Kolbeco

Let’s Get Real: The Need for Your Brand to Be Authentic

Excited, I brought home my just-purchased de-frizzing finds, thrilled that this was going to be the start of a new era. These products were going to make my hair healthier, stronger, and easier to style. Plus, they promised not to contain chemicals but instead boasted organic additives. This all meant my hair was going to…
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Writing for SEO

Having great content has always been an essential cornerstone of marketing, and as the industry has changed, that has not. However, when it comes to writing content to go on your website, it’s important to make sure your content is not only aimed for your target audience, but that it is optimized for search engines…
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Three BIG Reasons Your Business Should Have a Website

As social media platforms emerged and grew in popularity over the last decade, business owners and marketers have clamored to leverage them in an effort to connect with their target audiences, and ultimately, transform them into loyal fans and customers. It’s a great and beautiful thing, but what many didn’t realize is that they started…
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Tell your story with video

There’s that saying that “if you don’t tell your story, someone else will,” and in this day in age there’s more truth to that than ever with the capability to tweet something just as fast as the words were spoken. For some people that can be intimidating because we all want a moment to sit…
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Conversions and Your Website

What are you using your website for? Websites can serve a variety of purposes in relation to how your customers use them. They can inform and give customers a way to contact you or purchase something from you. Because websites are such an important link between your business and your customers, you want to make…
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Digital Storytelling

There are more ways to tell a story today than ever before. The digital world has allowed us many platforms and technologies to connect with our audience, which is the whole point of telling a story! Your goal as a storyteller is to build a bridge and invoke some sort of emotional response. In many…
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5 Types of Marketing Videos to Focus on in 2019

It’s no surprise video marketing is on the rise and 2019 is the year to get visual. Data shows it’s the way people are choosing to consume and retain information. According to HubSpot, 78% of people watch online videos every week and 55% view online videos every day. It’s clear that video is the way…
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3 Steps to Manage Negative Comments On Your Business’ Social Media Page

In this day and age, everyone and their grandmothers (literally) are on social media. The masses are obsessed with sharing any and all thoughts that come across their minds at any given time with the public. More often than not, there are folks out there in the social sphere voicing very “interesting” opinions. If you’ve…
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Kolbeco’s Favorite Moments of 2018

The holiday season always offers a great time to reflect on the year, and recall with gratitude all of the achievements, memories and shining moments we’ve experienced. As we prepare to close out the year, the Kolbeco team took the opportunity to share what we’re most proud of for 2018. Each of these shines a…
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“I could do that,” a Tale of Modern Art and Marketing

Growing up, I loved going to the St. Louis Art Museum, going through the different sections and picking out my favorite pieces from each time period. But inevitably once we hit the modern art section, there was a change in tone. No longer were there life-like portrayals of people and scenery, or even stylized portrayals…
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