I will bet there are times throughout the course of your day that you are faced with a process and you think, “There must be a way to make this easier or more efficient.” Sometimes it is quicker to just create a form document or a spreadsheet, but do these solutions create efficiencies or even…
Read more
Lights. Camera. Action. 5 seconds of fame is an exciting concept to some, but for most, it can be a little nerve-racking. The idea of having to stand in front of a camera with lights shining on your face and every “um”, “like”, and “ya know” is being recorded can be intimidating but it doesn’t…
Read more
Social media marketing continues to change at lightning speed. All platforms are over saturated with marketers and brands dying to reach their audiences, and at the same time consumers are becoming highly skeptical and disengaged about branded content. It’s increasingly difficult to capture the attention of those we want so badly to engage with. Here’s…
Read more
She’s spent her career in front of the camera, interviewing people, telling their stories, and being the bright face that the Jefferson City / Columbia community woke up to each day on the morning news. Today, we’re turning the tables and interviewing the wonderful Stephanie Hirata! The newest addition to the Kolbeco team, Stephanie brings…
Read more
When I review web reports with clients, I get a lot of questions. Why are we getting more traffic from people typing in our URL rather than through a search engine? What is a bounce rate? Why is THAT our top keyword of all things?! Sometimes the answers to these questions are easy, sometimes they’re…
Read more
Self-awareness is something that is talked about more now than ever. It is the first step in the Emotional Intelligence equation and without a doubt the most important factor. Becoming consciously aware of yourself and how others perceive you can be a powerful stepping stone to many things. Only when you are aware of your…
Read more
It’s not an uncommon scene to witness me wandering the halls of Kolbeco, popping into offices and asking questions like: Do you have a pair of fuzzy slippers? How about an orange marker? Who has a football? Where are the Doritos and beer? At first, my team members at Kolbeco would laugh, or look at…
Read more
You may have encountered this firecracker climbing on chairs to take photos, creating entertaining videos for your social media channels, or coming up with engaging campaigns to reach your audience online. That’s because when it comes to being social, Addi is all in! You can routinely find her with laptop and iPhone in hand (and…
Read more
You have your website, you have your ad campaigns up and running, you feel like you’re doing the best you can to get people to find you, but the return still seems low. What can you do? The key thing to remember is that for many people, the journey to converting online is not a…
Read more
You’ve probably heard the expression “look before you leap,” or the more daunting “failing to plan is planning to fail.” They’re words of wisdom that serve as words of warning, intending to make us think before we jump into action. Yes, it’s exciting to “jump into the deep end of the pool” and just start…
Read more
