Author: Kolbeco

Who’s responsible for that conversion?

When I review web reports with clients, I get a lot of questions. Why are we getting more traffic from people typing in our URL rather than through a search engine? What is a bounce rate? Why is THAT our top keyword of all things?! Sometimes the answers to these questions are easy, sometimes they’re…
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9th Inning Rock Star: A lesson in self-awareness

Self-awareness is something that is talked about more now than ever.  It is the first step in the Emotional Intelligence equation and without a doubt the most important factor.  Becoming consciously aware of yourself and how others perceive you can be a powerful stepping stone to many things.  Only when you are aware of your…
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For the Love of Flat Lays

It’s not an uncommon scene to witness me wandering the halls of Kolbeco, popping into offices and asking questions like: Do you have a pair of fuzzy slippers? How about an orange marker? Who has a football? Where are the Doritos and beer? At first, my team members at Kolbeco would laugh, or look at…
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Kolbeco RAPIDFIRE: Addi Harmon

You may have encountered this firecracker climbing on chairs to take photos, creating entertaining videos for your social media channels, or coming up with engaging campaigns to reach your audience online. That’s because when it comes to being social, Addi is all in! You can routinely find her with laptop and iPhone in hand (and…
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Retargeting: Staying Visible

You have your website, you have your ad campaigns up and running, you feel like you’re doing the best you can to get people to find you, but the return still seems low. What can you do? The key thing to remember is that for many people, the journey to converting online is not a…
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Discovery: The key internal process for a killer website

You’ve probably heard the expression “look before you leap,” or the more daunting “failing to plan is planning to fail.” They’re words of wisdom that serve as words of warning, intending to make us think before we jump into action. Yes, it’s exciting to “jump into the deep end of the pool” and just start…
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Kolbeco RAPIDFIRE: Cara Gansner

You may not have met her in person, but if you’re a client, supplier, or friend of Kolbeco you probably know Cara! Cara is the dynamo who keeps things running around the office, from our daily accounting to making sure we have all the equipment and supplies needed to do our jobs. And she knows…
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Go for the “Jab,” Use the “Hook” Wisely

Since the dawn of the social media age, marketers have been working hard to leverage it as a means to communicate with customers and ultimately, sell them product. Often times marketers are trying to use social media as an extension of traditional marketing efforts, broadcasting advertising messages like … “Come in for our latest sale,”…
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Engagement is Queen of Web Visibility

In my last blog, I talked about Web Visibility, which is the umbrella term we use for how people find your site through the web. That can include SEO, which is optimizing your site to make it easier for search engines like Google to find. It also includes paid web ads, social media, email, and…
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Privacy Policy: “If you don’t have one, get one!”

As privacy laws and data protection changes globally, it has become more important than ever to make sure your website is equipped with a privacy policy. https://youtu.be/CoR5JpNOhMs As Woody from Toy Story would say: “If you don’t have one, GET ONE!!” What Is a Privacy Policy? It is a legal document that specifies what personal…
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