Everyone pictures being engaged as Pinterest-perfect. You’re marrying the love of your life, you get to fulfill the dreams and ideas you’ve had since you were a little girl. In reality, I’ve found that planning a wedding often feels like running a business, and that requires budgeting, delegating tasks, and even legal processes as you…
Read more
At Kolbeco, there are certain things in PR we like to keep Old School. No, I don’t mean listening to some 80’s R&B on a tape deck. We’re not drawing out branding strategies on a Lite-Brite. And none of us is wearing Parachute Pants (at least TO the office). Here, Old School means honoring the…
Read more
At Kolbeco, our humans are who make us so wonderful. None of us are exactly alike, you certainly won’t find any carbon copy employees here. Our personalities, interests, hobbies and skills all vary, and that’s what makes us a truly unique bunch. What we all do have in common is our passion for our creating…
Read more
St. Louis Small Business Monthly (SBM) has named Kolbeco a finalist in the 2017 Best in Business Awards for Best PR Firm. This is the eighth year in a row that Kolbeco was included on the list, and the third time the firm has received a finalist award. The Best in Business feature is a…
Read more
Readability wasn’t a word that was thrown around much back in my creative writing department at college, but if you asked I probably would have said I was pretty good at it. My professors and classmates liked my writing, what more was there to it? However, once I switched from writing stories to writing articles,…
Read more
Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
Read more
I’m sure 80% of you just cringed while reading that subject line, and probably only clicked on this blog to hate me. It’s a bold statement, especially coming from a Cardinals fan, but I fully stand by my statement: It’s time to stop hating the Chicago Cubs – because it will help your business. Now,…
Read more
Your website. It’s the 24/7, always-on, always-ready-to-tell-your-story platform. It’s the first place people go when they consider whether to do business with you. There’s a lot riding on the success of your website, but how do you know if you’re doing it right? When clients approach us about building a new website, we’ve found that…
Read more
Dear Diary, Did you know inclusion is different from diversity? While diversity defines countless populations, identities and social statuses, inclusion is the intentional act of engaging with a diverse group of people or communities. Long story short, having more women, people of color, or those of other cultures in your organization is a positive thing.…
Read more
Ambassadors are the best. I love them, and if you know what’s good for you, you should too. I wrote a blog in April 2015 (OMG I can’t believe it’s been 2 years!) about the power of ambassadors and brand advocates. Two years later I can say that this still rings true, now more than…
Read more
