Author: Kolbeco

Readability: Writing for a wider audience

Readability wasn’t a word that was thrown around much back in my creative writing department at college, but if you asked I probably would have said I was pretty good at it. My professors and classmates liked my writing, what more was there to it? However, once I switched from writing stories to writing articles,…
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Darren’s Diary: Dude, Who’s the Influencer on Your Team?

Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
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Stop Hating the Cubs

I’m sure 80% of you just cringed while reading that subject line, and probably only clicked on this blog to hate me. It’s a bold statement, especially coming from a Cardinals fan, but I fully stand by my statement: It’s time to stop hating the Chicago Cubs – because it will help your business. Now,…
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4 Ways You May Be Doing Your Website Wrong

Your website. It’s the 24/7, always-on, always-ready-to-tell-your-story platform. It’s the first place people go when they consider whether to do business with you. There’s a lot riding on the success of your website, but how do you know if you’re doing it right? When clients approach us about building a new website, we’ve found that…
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Darren’s Diary: The Benefits of Inclusion in the Workplace

Dear Diary, Did you know inclusion is different from diversity? While diversity defines countless populations, identities and social statuses, inclusion is the intentional act of engaging with a diverse group of people or communities. Long story short, having more women, people of color, or those of other cultures in your organization is a positive thing.…
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Why Ambassadors Are The Greatest Thing Since Sliced Bread

Ambassadors are the best. I love them, and if you know what’s good for you, you should too. I wrote a blog in April 2015 (OMG I can’t believe it’s been 2 years!) about the power of ambassadors and brand advocates. Two years later I can say that this still rings true, now more than…
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Don’t Let THIS Happen To You

“An ounce of prevention is worth a pound of cure” – Benjamin Franklin Recently a company brought me 7 hacked WordPress websites, UUGGHH!!! This was no easy task and it took a week to get all sites cleaned and secure. The thing to know is; this could have been avoided with a few simple regular…
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Kolbe One of Forty Under Forty in St. Charles

December 11, 2008 Lauren Kolbe, founder of Kolbeco Marketing Resources, has been named one of the regions “Forty Professionals Under Forty” by St. Charles Business Magazine. The awards, given to “young professionals [who] exemplify hard work, dedication and devotion to their community”, were presented at a ceremony on Dcember 11th at the Ameristar Diamond Ballroom.…
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St. Louis Business Journal Honors GREEN Kolbeco PR Client

October 24, 2008 Hansen’s Tree Service has been named a 2008 “Hero of the Planet” by the St. Louis Business Journal. Hansen’s has locations in St. Louis, O’Fallon, and Branson, Missouri, and was a finalist in the Sustainable Operations category. Hansen’s received the honor this week because of the company’s dedication to keeping green waste…
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Kolbeco Celebrates Groundbreaking at Barat Academy

July 09, 2008 Dardenne Prairie, MO – July 9, 2008: Kolbeco was pleased to celebrate the groundbreaking of Watson Stadium at Barat Academy on Wednesday, July 9, 2008. Watson Stadium is the next phase of the construction of Barat Academy, which opened its doors to the founding freshman class this past school year. On hand…
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