While most people would say their hobby is gardening, crafting, playing an instrument or sport, I’d have to say I spend quite a bit of my spare time managing my dog’s Instagram account. Yes, you read right. My 3-year-old husky, Ella, has an Instagram account. We typically post weekly documenting her very exciting life as…
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The Fourth of July: what do you immediately think of? Fireworks? Red, white and blue everything? Life, liberty and a 12 pack of Bud Light? The holiday undoubtedly has a strong identity throughout the United States, and even other countries, with its own set of colors, activities, and food. In many ways, the Fourth of…
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Around Kolbeco, we see birthdays as an opportunity to broaden our culinary palates. I mean who doesn’t like to eat, right? So when Scott Kolbe requested “pizza” as his food of choice I took to the internet for recommendations. I perused several possibilities near our office, and read some reviews – and one stood out…
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Excited, I brought home my just-purchased de-frizzing finds, thrilled that this was going to be the start of a new era. These products were going to make my hair healthier, stronger, and easier to style. Plus, they promised not to contain chemicals but instead boasted organic additives. This all meant my hair was going to…
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As most of us in the industry do, I routinely review Ad Age to keep up with the latest news, trends, and creative thinking in branding and advertising. Sometimes I laugh, oftentimes I ponder. But rarely do I tear up and have the immediate urge to share a message that is so compelling and important…
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If the Fyre Festival only came onto your radar recently, you are not alone. Many of us were probably (happily) unaware of Fyre Festival back in 2017, until the latest onslaught of social media posts mocking attendees, and the popularity of the new documentaries which were recently released on Netflix and Hulu. Fyre highlights the…
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Previously on “What I read on the internet”, I wrote about an article I read discussing whether or not taglines still have relevancy. This made me quite sad, because I love them oh so much! And then took a little dive into explaining the difference between taglines and campaigns. This time around I’d like to…
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It’s not an uncommon scene to witness me wandering the halls of Kolbeco, popping into offices and asking questions like: Do you have a pair of fuzzy slippers? How about an orange marker? Who has a football? Where are the Doritos and beer? At first, my team members at Kolbeco would laugh, or look at…
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Here is a little-known fact about me. I’m a tagline junkie. I love them. I secretly love coming up with them. Sometimes they just fly out of my mouth. Other times I slide them in when I’m working on marketing materials or websites for clients. When I was a child, I used to make up…
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You’ve probably heard the expression “look before you leap,” or the more daunting “failing to plan is planning to fail.” They’re words of wisdom that serve as words of warning, intending to make us think before we jump into action. Yes, it’s exciting to “jump into the deep end of the pool” and just start…
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