We always tell people that a brand isn’t your logo, your tagline, or really even who you say you are. A brand is all about the feeling you project, and the emotional connection the audience experiences. There are many examples of great brands out there, but hey, it’s the holiday season! So let’s take a…
Read more
Working for a dog-friendly company definitely has its advantages. I mean how many people can say they get to bring their dogs to work daily. (Luckily I do). But another joy to working in an environment surrounded by dogs, is sharing that joy with people who are equally as caring and passionate about their livelihood…
Read more
I recently facilitated a session at an Experts 4 Entrepreneurs half-day seminar on growing your business. While we all helped a lot of entrepreneurs with some great ideas from social media to setting up processes that day, one speaker in particular stood out. That was Tom Ruwitch, the founder of MarketVolt, a web-based email marketing…
Read more
On more than one occasion, I received a message such as this: Client: We are having difficulties with our web company and we’d like to move the website over to Kolbeco. See below for my domain name. So, when can you have that done? Should be just a a day or two, right? Will you…
Read more
How to Effectively use Promoted Posts on Facebook As the resident social media dude, it is my responsibility to devise social strategies that will spark conversations and ignite brands. This is accomplished by carefully examining every aspect of the overall social plan and then determining which tactics might need a separate strategy. Take Facebook promoted…
Read more
We pay a lot of attention to paper in our daily lives. Toilet paper that is. They talk about how soft it is, how absorbent, how strong, is it textured, woven. I even found a segment on The Talk. Commercial after commercial about what kind is best. And let’s be honest – we ALL have…
Read more
In the rating of the least respected jobs, journalists generally come in right behind lawyer and actor. Reporters who have spent more than one month trying to cover stories will be acutely aware of this. Not because they look at Forbes magazine job ratings, but because they are used to encountering ire, resentment, frustration and…
Read more
Big brands have a lot of money and marketing horsepower behind them – which they use to make an impact through large advertising campaigns and high-profile sponsorships. Think of brands that buy full-page ads in multiple daily national papers, run intense nationwide TV campaigns, and have their names on stadiums, golf tournaments or bowl games.…
Read more
Earlier this year, St. Louis Small Business Monthly featured an in-depth article on Kolbeco and the culture we’ve created here. What’s interesting is that when you start talking to people about culture, one of two things come to mind: It’s all about having a bar, dart boards and foosball tables in the office where the…
Read more
The town of Augusta was founded in 1836 by Leonard Harold, one of the settlers that followed Daniel Boone to Saint Charles County. It boasts some breathtaking scenery, with rolling hills, lush trees, river views, and some amazing wine grapes! Augusta’s 300 residents and 50 plus Chamber of Commerce members couldn’t be prouder of the…
Read more
