Tag: Influencer Marketing

How Ambassadors Can Help, or Create, a Crisis for your Brand

Some call them the good old days of crisis communications. Maybe they were for some, offering a place to hide or a quick news cycle to blow over. These good old days weren’t so long ago, and companies are still adjusting. Consider this: ten years ago when a brand faced a challenge with a product…
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Darren’s Diary: Dude, Who’s the Influencer on Your Team?

Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
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