Tag: marketing strategy

Empathetic Marketing Cuts Through the Noise

Sometimes, our industry gets a bad rap. But we’ve kind of earned it. We’ve peddled such fallacies as certain soaps will make you more beautiful, certain candy bars are better at satiating hunger, and certain cigarettes provide better throat protection against irritation and cough. Seriously. That one’s real. But we’ve come a long way, haven’t…
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Darren’s Diary: Get Your Business in Formation and Market Like Beyoncé

Dear Diary, I remember just like it was yesterday: on Friday, December 13, 2013, my brother turned 26 years old. That was a great moment for him, but I was more impressed with Beyoncé’s release of her fifth studio album, self-titled Beyoncé. I must admit, I felt a bit betrayed in the moment for several…
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Strategy Matters

It’s a word that’s thrown around a lot. It’s often misunderstood, and it’s sometimes feared. But it can, and should be your best friend. What is that word, you ask? It’s STRATEGY, my friends! Strategy matters. It should always come first, and should always be present in every communication decision and tactic you consider. Without…
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