Tag: Music Marketing

Darren’s Diary: Get Your Business in Formation and Market Like Beyoncé

Dear Diary, I remember just like it was yesterday: on Friday, December 13, 2013, my brother turned 26 years old. That was a great moment for him, but I was more impressed with Beyoncé’s release of her fifth studio album, self-titled Beyoncé. I must admit, I felt a bit betrayed in the moment for several…
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What I Learned About Marketing from My Favorite Bands

I’m constantly listening to music. From the time I wake up, driving to work, sitting at my desk, making dinner, I always have music playing. Take away my music, and I’m not a very happy camper. I’m even one of those rare species who still buys CDs. Over the years, some of my favorite bands…
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