Author: Erin Celuch

Tis’ the Season to get crafty, Fa-la-la-la-la-la, la-la-la-laaaaaaa!

….Dawn we now our Christmas ornaments, fa-la-la, la-la-la, la..la…laaaaaaah. Christmas is literally around the corner. Most trees are up, yards and homes are lit, and seasoned shoppers, like Angela, are out grabbing the latest and greatest hot items for the season – Hatchimals. (Don’t hold your breath Haarrmaan kids, she sold your goodies for a…
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Pedaling Through New Adventures

Throughout my career I always come across design work that “wows” me and gives me inspiration. And it is always a tall order to follow a designer whose work you have immense respect for. In the case of one of our newer clients, Big Shark Bicycle Company, Kolbeco was asked to design new shirts for…
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I Don’t Feel Sorry For You.

Hello all. I’ll tell you now this blog post is going to be somewhat non-traditional in the sense of I’m not going to talk about a design topic.  But instead, I’m going to talk about something that I’ve been thinking a lot about. Something that I’ve learned a lot more about as of recently. Something…
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“Copy That”, Otherwise Known as Words.

When approaching marketing collateral, web or advertising pieces, copy will play an important role. What you say, and how you say it, can make or break your piece. It can affect the designer and how they interpret what you want to convey from a visual aspect. It can also effect how audience receives the information…
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Making Your Life, and Brand, Colorful

A fun part of any design process is choosing color. Color will play an important role in many aspects of your marketing and will be very useful when used effectively. For this particular blog I want to talk a little about color and color accents. And no, this is not a Pinterest blog, we’re not…
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Are Those Colors and Fonts Helping You Reach Your Audience?

It occurred to me today that I had what I felt was a good topic series for a blog called “Why’d you do that?” to help give folks a little insight into the maddening world of a creative. For those who think we put things together with no rhyme or reason, believe it or not,…
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What Exactly DO you DO? Lofts at Euclid Case Study

As a creative girl in a creative world, my daily work fluxuates amongst projects of all shapes and sizes. We Kolbeco designers work on tasks as small as resizing ads, and as large as full-blown campaigns where an ad is only a small sliver of the work that goes into it. Many times these projects will…
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My Love/Hate of Pumpkin Spice: A Brand Story

Tis the season for the Fall Freakout over anything minutely related to “pumpkin spice.” The mere announcement that pumpkin spice lattes are coming at Starbucks causes many in the yoga pants wearing community into a fitted frenzy. Beer lovers wait feverishly at the turn of the fall leaves for their beloved pumpkin beer to hit…
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A Creativity Secret from Pinterest Fails and Bad First Dates

I love Pinterest. Love it. I can lose hours of my day on there. It is so addictive. From recipes of foods I’ll never eat, DIY projects I’ll never make (but insist I want to), fashions I can’t afford, amazing houses and furniture design that is too outrageous to even consider; it has taken days,…
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Phone, Stock or Professional: A Guide to Marketing Photography

Now, more than ever, photographs fill our lives. Entire wordless conversations take place via Snapchat and Instagram. What we eat, who we love and what we hate. The captured image – filtered, stickered and altered – has become a language all its own and a shortcut to emotional connection. I’m guilty of this – being…
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