As many of you know, we are a little dog crazy at Kolbeco. Well, little might be an understatement. There are no fewer than seven dogs in our office at any given time. And sometimes our clients have been known to bring in their animals as well. And our passion for pets extends beyond the…
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How are a majority of customers viewing your website? That led to other questions: what percentage of customers will be viewing the website on an iPhone, or an iPad for that matter? 50 percent? Or is it more like 80 percent? In a growing number of cases, it might actually make more sense to be starting small and going big, as opposed to the opposite many of us have been trained to do
KolbeCo Kicks Off Frills For Furbabies Donation Drive for Strays in Need. Annual drive benefits Stray Rescue and Five Acres Animal Shelte.r
There is an underestimated value in what can happen when tangible marketing collateral is at the forefront of a branding effort. There is something to that Mad Men approach of rolling out a piece of creative work.
Color association can be a useful marketing tool if you wish to convey an emotional visual connection. When you utilize the right color, you communicate to your audience who you are, what you represent and how you feel about them
Even before I started working here, KolbeCo was a company that strayed away from a need to conform. But what they didn’t know after I started is that I would redefine the word “stray.” And that this new definition would have a huge impact on the company culture.
It’s an exciting time. You have a company and go through the process to name it. You create a logo you are proud of to tell people who you are. You print business cards, create a website, launch a marketing campaign and boom – you’re off! But there is more to branding than all of…
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Working for a dog-friendly company definitely has its advantages. I mean how many people can say they get to bring their dogs to work daily. (Luckily I do). But another joy to working in an environment surrounded by dogs, is sharing that joy with people who are equally as caring and passionate about their livelihood…
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We pay a lot of attention to paper in our daily lives. Toilet paper that is. They talk about how soft it is, how absorbent, how strong, is it textured, woven. I even found a segment on The Talk. Commercial after commercial about what kind is best. And let’s be honest – we ALL have…
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The town of Augusta was founded in 1836 by Leonard Harold, one of the settlers that followed Daniel Boone to Saint Charles County. It boasts some breathtaking scenery, with rolling hills, lush trees, river views, and some amazing wine grapes! Augusta’s 300 residents and 50 plus Chamber of Commerce members couldn’t be prouder of the…
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