Author: Erin Celuch

The Cutting Edge

Clients are always looking for ways to make themselves stand out above the rest. One way we creative folks like to accomplish this feat is by using new or different design methods to help make your materials pop.   From metallic, pearlized, and textured papers, dye-cutting, metallic inks, foiling, embossing, and varnishes—there is a lot…
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I don’t need a marketing firm – I can do my own social media marketing!

So I was perusing some articles looking for something to spark enough inspiration for me to put the pen to paper and write about something that would teach and inspire. Instead, I came across this extremely mind-blowing article on buzzfeed.com.   Apparently, this story is pretty big now, so I apologize if I’m the last…
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The Proof is in the Proofing

Today’s lesson is: proofing. It’s a fast-paced world and people are always on the move – and wanting things, well, yesterday. We St. Louis agency folks are always striving to do our best to provide a product that is awesome, gives you confidence, and is done in a timely fashion. But I cannot stress the…
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Cutting Corners = Cutting Business

I really want to make this short and sweet, but we will see how this goes… I’m never shocked in this day and age, when clients are looking for inexpensive ways to market themselves. The economy has been a rollercoaster ride for us all. However, I am shocked when I see businesses choosing not to…
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Scarlett’s Summer Tips

As a dog who certainly enjoys the outdoors as well as the indoors, I’d like to pass along some tips for this summer so that my canine friends are not forgotten!   1. Flea, Tick, Parasite Preventatives! According to my vet, the season of pooch pests started early this year and will be one of…
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The Professional Business Card

I want to address the “business card”. Recently, a card was handed to me that literally made me pause for a second after the guy left (a guy who, like so many others, ignored the non-solicitation sign in our front window).

Wasted Space

It always amazes me that many of us don’t utilize the space we are given when setting up our images on our Facebook pages,

Marketing Yourself on a Budget?

“Impossible!” You say. “MY company doesn’t have the budget for marketing,”…or do you?