Author: Kolbeco

5 Reasons Social Media Doesn’t Work for Your Business

Earlier this year, Warner Brothers launched a sequel to their popular 1996 movie Space Jam. Bugs and the usual suspects from the Looney Tunes gang were back, but legendary baller Michael Jordan was replaced by Lebron James and the original bad guy, Mr. Swackhammer, was usurped by a character called Al-G Rhythm, voiced by Don…
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Tackle Super Bowl Sunday

The year is 2021. Super Bowl 55 will be this Sunday. Since I was in high school, two forms of advertising got me excited and ultimately lead me into the career I am now: Black Friday ads in the newspaper and Super Bowl commercials. Companies these days spend millions of dollars for 30 seconds to…
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Lessons We Learned from the Strangest Summer Ever

How did you spend your summer? It’s a common question this time of year as the kids head back to school and carefree summer fun gives way to cooler temperatures, shorter days, and pumpkin spiced everything. But like everything else in 2020, the answer to that question is anything but common this year. We thought it…
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Kolbeco Named Among Best PR Firms in St. Louis in 2020

St. Louis Small Business Monthly (SBM) readers selected Kolbeco as one of the best public relations firms in St. Louis as part of their July 2020 Best in Business section.   SBM is a leading entrepreneurial publication in the St. Louis market, whose audience includes founders, presidents, CEOs and top executives of privately held firms in the greater St. Louis area. Each…
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What the COVID-19 Crisis Means for your Brand’s Social Media Plan

We’ve been hearing a lot about COVID-19 these past few weeks, and rightfully so. It’s impacting all of us, and each day we’re faced with a rising number of cases, uncertainty about the economy, and a sense of not knowing when this will all come to an end. But we’re in this together, and taking…
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Website Homepage Design

Traditional or Out of the Box: how to balance grabbing attention versus losing your user  First impressions can make all the difference when the world is moving so fast, which is why homepage design is an especially critical piece when creating or refreshing your website. Chances are that you’ve landed on some poor websites, and you’re doing whatever you can to avoid your website…
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Sharing Traditions: Thanksgiving at Kolbeco!

Thanksgiving stands out among holidays as a time to simply reflect on what we’re thankful for and enjoy a meal with those we love. Everyone has their different Thanksgiving traditions (mostly around food), so this year all of us at Kolbeco got together to share our favorite Thanksgiving foods and why they’re part of our…
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Does my website legally need to be accessible to people with disabilities?

Imagine having a great website that’s working well for you. Most customers use the site easily, you get tons of sales through it, and then one day you get sued because of it. What’s more, you lose. In a recent case, Domino’s was sued for having an inaccessible website for the blind. It was ruled…
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How Your Brand Influences Your Website

When I collaborate with clients to strategize and plan for their web development projects, I find that digging into the brand and messaging during the discovery session helps to lay a foundation for moving through the phases of the project more seamlessly. Keeping the focus on the message the client wants to send to their…
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Kolbeco RAPIDFIRE: TJ Vorva

What happens when you take the team captain of a winning college volleyball team and immerse him in the world of marketing? You get a T.J.! We love hearing his stories of how he and his team worked together to rise from being OK into a powerhouse in their division, staying positive, not listening to…
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