Author: Kolbeco

The Holiday Marketing You May Have Forgotten

It’s September, which means for me and my friends that it’s time to break out the fall decorations. Granted, we all do it a little differently. One of my friends didn’t wait this long and got her plaid blankets and apple cider candles out on August 3rd. Another waited until the first week of September…
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Focus on your vision to start your adventure

Have you ever had an idea or vision for something you wanted for your business?  You might have even shared it with others as if you had full intentions of making it happen, but it never.  What kept you from taking action?  Why has your vision not become a reality yet? For fifteen years, I’ve…
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What my dog’s Instagram taught me about engagement

While most people would say their hobby is gardening, crafting, playing an instrument or sport, I’d have to say I spend quite a bit of my spare time managing my dog’s Instagram account. Yes, you read right. My 3-year-old husky, Ella, has an Instagram account. We typically post weekly documenting her very exciting life as…
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Bright Brands Need Bright Minds: Your Brand and Millennial Talent

Hi my name is Jennifer and I’m a millennial. I want your brand to succeed. I want your employees to succeed (I’m sure you want both as well). In order for this success to occur you need insight into the millennial mind. Here I am to give you the honest, unvarnished truth about why I…
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Kolbeco RAPIDFIRE: Patrick Mooney

This summer we are pleased to have Patrick as our marketing intern at Kolbeco. He is soaking up as much as he can in the few short months that he is here, and we are loving having him as part of the team. Read on, and you’ll see just how cheesy we are and how…
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Three Top Tips for Creating Better User Experience

If you’ve ever bought something online, you can probably relate to this scene. You find something on a website that you’d like to purchase, you click the button, and then the path to follow becomes unclear. Is the item in your cart? Where do you go next? What is this pop-up window telling me to…
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Kolbeco RAPIDFIRE: Jennifer Notz

If you are looking for calm, cool and collected, look no farther than Jennifer Notz. Jennifer recently joined the Kolbe Co team as our Social Media Manager and she is the epitome of level headed and cool under pressure. Might we also add that she is the perfect blend of creative and organized that adds…
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Then and Now: The American Brand

The Fourth of July: what do you immediately think of? Fireworks? Red, white and blue everything? Life, liberty and a 12 pack of Bud Light? The holiday undoubtedly has a strong identity throughout the United States, and even other countries, with its own set of colors, activities, and food. In many ways, the Fourth of…
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Finding the Vision for Your Website

There are many reasons people consider a new web design. Maybe your last one doesn’t have the functionality you need, maybe it’s not driving leads, maybe it’s not a good representation of your brand, or maybe it’s just plain ugly and outdated. Whatever the reason is, you want to make sure that your new website…
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Progress Over Perfection

Looking for a little motivation? Look no further. There’s this theory that we can be our own worst enemy when it comes to making progress towards our goals. We come up with bold exciting ideas and somehow talk ourselves out of it. In many cases, what stands in our way is the thought that if…
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