For the third year, KolbeCo has been named to St. Louis Small Business Monthly’s annual list of the area’s best marketing firms.
It doesn’t sound right, I know – especially from a St. Louis ad agency. You may be thinking: “If I stop buying ads, how will anyone know about me?” I’m telling you today: stop buying ads.
Tell me I’m not the only one. It happens every time I plan an event. Picture this … you’ve done weeks of prep work, everything is set up, you and the hosts are waiting. It’s 30 minutes before start time. Right now it’s empty. There’s that brief moment where you wonder how it’s all going to go off. And then this happens…
Tomorrow will be the final day of Tim Ezell’s fun and whacky run on Fox 2, so I couldn’t help but do a little reminiscing about the entertaining ways we worked together over the years. From negotiating with Busch Stadium to get him in for a segment after a barbecue snafu a few weeks earlier…
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When United Way’s Women’s Leadership Society said “Let’s Do Lunch,” more than 300 women from across the St. Louis Region accepted. Kolbeco Co-Founder and Women’s Leadership Society member, Lauren Kolbe, served as a host for one of the 50 lunches that took place on June 12, 2014 at restaurants from Illinois to St. Charles County.…
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Self-Proclaimed Brand Geek Uncovers Why Overzealous Marketing Makes Branding Irrelevant It was a morning like any other. I woke and started my normal routine. In the bathroom, I grabbed a Kleenex® to wipe my nose. I fished a Q-Tip® out of the container on my counter. I applied a Band-Aid® to the index finger I…
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Our first meeting started with “I really don’t understand marketing, or what you do. I’m here because others are telling me I need to ramp up my efforts. I’m not even sure I need to be doing this.”
We always tell people that a brand isn’t your logo, your tagline, or really even who you say you are. A brand is all about the feeling you project, and the emotional connection the audience experiences. There are many examples of great brands out there, but hey, it’s the holiday season! So let’s take a…
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Earlier this year, St. Louis Small Business Monthly featured an in-depth article on Kolbeco and the culture we’ve created here. What’s interesting is that when you start talking to people about culture, one of two things come to mind: It’s all about having a bar, dart boards and foosball tables in the office where the…
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“I want to show people that dental implants don’t have to be outside their reach. Implants can be accessible to more people. I’m going to make that happen by doing it differently than it’s been done in the past.” This was the vision, and the sentiment that Dr. Matt Slaven came to Kolbeco with. At…
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