Category: Marketing Insights

Working for a domestic violence shelter was a learning experience; not just for myself as a social media and PR intern, but for the shelter ...

Our first meeting started with “I really don’t understand marketing, or what you do. I’m here because others are telling me I need to ramp up ...

The Super Bowl happened this past Sunday. In living rooms across the country, you can still smell the crock pot dips and hear the echoing caco...

It’s an exciting time. You have a company and go through the process to name it. You create a logo you are proud of to tell people who you are...

I wanted to avoid writing the obligatory Top 5 ___ of 2013 blog post, but I just couldn’t help myself. As the year draws to a close, I thought...

In an unofficial survey of local editors, I found they deleted, on average, a total of 60 emails each day without reading them. Most of them w...

We always tell people that a brand isn’t your logo, your tagline, or really even who you say you are. A brand is all about the feeling you pro...

I recently facilitated a session at an Experts 4 Entrepreneurs half-day seminar on growing your business. While we all helped a lot of entrepr...

On more than one occasion, I received a message such as this: Client: We are having difficulties with our web company and we’d like to move t...