Category: Marketing Insights

December 20, 2013
Top Four Ways to Kill a Pitch
In an unofficial survey of local editors, I found they deleted, on average, a total of 60 emails each day without reading them. Most of them w...
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December 13, 2013
Santa as the Ultimate Brand
We always tell people that a brand isn’t your logo, your tagline, or really even who you say you are. A brand is all about the feeling you pro...
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