Category: Marketing Insights

July 6, 2012
Does Your Customer Care?
So recently we got into a discussion about a brand and whether the customer cares if you make money. Well… we decided it depends. On what, yo...
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July 5, 2012
Vote Kiener!
I have never put much stock into these “Best Agency ___” contests. Not only are most of them super lame, they never reflect the sole reason yo...
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June 22, 2012
Finding Your Why
As a curious human being, I love hearing the stories behind a business, and the stories about customers’ experiences with that business. As a ...
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June 15, 2012
Social Media takes the Stage
We were recently given the opportunity to speak at two Social Media classes held at the Home Builders Association of St. Louis & Eastern M...
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June 8, 2012
Generating Leads With Twitter
A common question I field from either clients or perspective clients is: “How can we mine leads through social media?” While social media mark...
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May 15, 2012
Remembering Rick
Today, I sit at my desk with tears in my eyes writing about a man who wrote so much about the businesses – and people behind the businesses – ...
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May 3, 2012
Is Advertising Misunderstood?
I was talking with a client the other day about his advertising campaigns when a very interesting comment came up. My client told me that one ...
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