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Aligning Visual Brand Identity with Reality 

Do you know the difference between brand image and brand identity? Most people use them interchangeably. But one refers to how your brand is perceived, and the other refers to how your brand is represented, a subtle but important difference. This blog will cover the differences between the two, common pitfalls in developing brand identity,…
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5 Tips to Leverage Your Company’s Negative Reviews for Good

While working as part of an in-house digital marketing team, I once had a product manager ask me “Can you help us get better reviews online?” I thought about it for a second before answering him “No.” He didn’t love that answer, but it was the truth. People don’t leave positive or negative reviews because…
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Strategy Before Tactics: A Customer-Focused Marketing Approach

“I think we need a video.” Every day, agencies and in-house marketing teams have conversations with clients and colleagues that start with that statement. It’s not always a video. Sometimes it’s a podcast or an eBook. Sometimes, even in 2023, it’s a postcard. And sometimes it ends up being true. But it can be a…
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Kolbeco and Inlandesign Merge to Expand Regional Presence

Firm will operate under the Kolbeco name while incorporating Inland’slongstanding design legacy in the St. Louis region St. Louis, MO – Kolbeco, a brand media agency, has merged with graphic design firm Inlandesign, a move which not only expands the company’s presence in the St. Louis region but also delivers a greater depth of expertise…
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11 Signs You’ve Hired a Bad Marketing Company

It never feels good to make a bad decision. But do you know what feels worse? Realizing too late that you should have recognized the bad decision sooner. The Kolbeco team is comprised of marketing professionals with a diverse set of backgrounds. We’ve spent time on both the agency and client side of marketing relationships,…
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Taking Back Control of Your Content Marketing Strategy

Content Marketing Institute has a mantra they preach: “Don’t Build on Rented Land.” What exactly does that mean? It means you should never make a social media profile on a platform that you have no control over the centerpiece of your content marketing strategy. Why not? Because the future is unpredictable, and there’s no guarantee…
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Brand Engagement: Is Your Brand Binge-Worthy?

Just one more episode ….. We’ve all been there. You know you should be going to bed, doing laundry, hitting the gym, or engaging in something more constructive that gluing your eyeballs to a screen. But we can’t help ourselves. We’re in the age of binging on some new television series everyone is buzzing about,…
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Brand Management vs. Brand Experience: What’s in Your Control?

If you’re a child of the 1980’s, you probably remember this iconic shampoo commercial: Admit it. You repeated the mantra of “I told two friends, and they told two friends, and so on, and so on …” in many settings. Heather loved her shampoo, and there was probably something you loved just as much (or…
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5 Reasons Social Media Doesn’t Work for Your Business

Earlier this year, Warner Brothers launched a sequel to their popular 1996 movie Space Jam. Bugs and the usual suspects from the Looney Tunes gang were back, but legendary baller Michael Jordan was replaced by Lebron James and the original bad guy, Mr. Swackhammer, was usurped by a character called Al-G Rhythm, voiced by Don…
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Empathetic Marketing Cuts Through the Noise

Sometimes, our industry gets a bad rap. But we’ve kind of earned it. We’ve peddled such fallacies as certain soaps will make you more beautiful, certain candy bars are better at satiating hunger, and certain cigarettes provide better throat protection against irritation and cough. Seriously. That one’s real. But we’ve come a long way, haven’t…
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