It’s Erin – fresh off my STL stay-cation. Sadly, my sinuses were not on board with taking a literal vacation, so for the first half of my time off I was bound to my home. The good news is, this gave me time to nap, watch my sub-channels with my Antennas Direct HD antenna, and do some web-surfing on my time off.

On my recent surfing adventure, I came across an article discussing the importance of one’s email signature. I, personally, am a minimalist in this regard; less is more. But I was intrigued about the angle the article took in regard to missed opportunities to engage with your audience.

I then took a gander at my personal inbox. It’s funny, as I dug in a little, I noticed signatures ranging from under sharing, to simply overwhelming. Is there a magic number? Yes and no. It’s really about sharing the right information and keeping it clean.

What does your email signature need?

At minimum, your email signature should contain some information about you, and methods to reach you:

  • Your Name
  • Job Title
  • Company
  • Office Phone Number
  • Company Website

A more blown-out email signature might also include:

  • Department
  • Cell Phone Number
  • Your Email
  • Address
  • Social Links
  • Additional Links:
    • Accolades
    • Mission
    • Quotes
    • Blog Post
    • Event
    • Best of Award

In addition, remember to include hyperlinks where applicable to make engagement easier for your sender. Don’t be afraid to get creative with your copy. And when typing these up, keep it simple when using fonts and colors. Don’t overthink it, or it starts to look sloppy.

And good luck! Go get ‘em tiger!

Article written by

art director/design master/dog whisperer