Do you know what a wenis is?   Yes, a wenis, with a “W.”   I didn’t either, until recently.

A few weeks ago, my kids and I were sitting around the house and my 11-year-old son randomly picked up my phone and asked Siri, “What’s a wenis?”   I was shocked, confused, and appropriately entertained all at the same time – seeing my combined reaction is exactly why he did it.   Maybe you already knew – or maybe you just googled it 10 seconds ago – but your wenis is the skin at the end of your elbow.   I have no idea if it’s slang or physiologically correct, but Siri knew, my son knew, and now I know.   Oh, the things I’ve learned from a sixth-grade boy…

I guess I’m so used to it that I’ve never paid much attention, but recently I’ve noticed that my kids have a habit of picking up my phone and asking Siri questions. Totally. Random. Questions.   It got me thinking.   So much of our lives are voice activated.   You can hear your favorite song, answer a mind-burning question, make a call, or find your local ice cream parlor – all without even raising a finger.  As our lives become more and more “handsfree” we also need to stop and think about what that means for your marketing strategy and your online presence.

Another fun fact, 58% of consumers have used voice search to find local business information in the last 12 months and 27% visit the website of a local business after making a voice search.

If that doesn’t convince you, let’s take a step back and look more big-picture; it’s estimated that by 2020, 50% of all searches will be voice searches.   It’s June 2019 – time’s running out.   So what does this mean for you?   If you’re a B2C marketer, it means that it’s time to re-adjust and be aware of changes in how your audience is finding you.   It also means that you need to make sure your website is speaking back to them and connecting with them in the best way possible.

Here are a few quick tips to optimize your website for voice search:

  • Location, location, location. While not all voice activated devices are mobile phones, a lot of voice searches are meant to find local businesses close to the searcher.   Just think about it, who doesn’t want to find a “Cheesecake Factory near me?”   All the more reason to make sure your contact information is correct across the web and Google My Business listing is claimed.
  • Questions and conversations. Have you ever asked Alexa, “How do I hard boil eggs?” OR “What’s the movie with Ryan Reynolds in a red and black suit?”   I haven’t actually because, of course, I know the answer.   But I have had conversations with Siri, going back and forth for clarifications, or digging deeper into my query.   This is where you really need to do your keyword research to make sure that you are incorporating those questions and conversational keywords into your content.
  • Mobile friendly websites. I’ll say that again, mobile friendly websites.   Make sure that once your audience finds you, your website loads fast, has a secure connection and delivers the right answer to the right questions.

As our lives become more and more “handsfree” we need to find new ways to connect with our audience.   We need to be flexible and adaptable.   And this is just a rough overview; each of those bullet points above have their own laundry-list of to-dos.   It may be a new way of connecting, but it doesn’t have to be difficult and overwhelming, that’s what we’re here for.   So, don’t take my word for it, look up a “wenis” and then give us a call, we’re full of fun facts.

Angela Haarmann

Digital Marketing Specialist