Kolbeco is pleased to announce that the company has been recognized as a winner at the 32nd Annual Communicator Awards in the category of Employee & Internal Communications – Employee Engagement Program.
Kolbeco partnered with Genus PLC in the creation of their first-ever ValuesFest campaign. Commemorating the one-year anniversary of the refreshed Genus Values, ValuesFest was centered around a company-wide contest leading up to the official celebration in October. Employees from around the world were invited to share a creative work reflecting the company values and then vote for their favorites. Genus received over 100 entries and close to 1,200 votes from employees in the categories of photography, writing, art, and video, with winners receiving prizes of new iPads, Beats headphones, and Bose speakers.
Kolbeco helped develop the campaign from concept to launch and execution, including branding and design, contest guidelines and internal communications, and, after the winners were announced, a series of LinkedIn posts with custom carousels featuring the winning artwork. Most significantly, the result of this initiative was a measurable increase in employee awareness of and engagement with the Genus Values, according to an internal survey.
“This recognition reflects the thoughtful work of our teams in bringing our values to life in a meaningful and globally relevant way,” said Jorgen Kokke, CEO of Genus PLC. “It is encouraging to see that effort acknowledged alongside other leading organizations.”
The Academy of Interactive & Visual Arts (AIVA) received over 3,000 submissions from around the globe for this year’s Communicator Awards, and entries were evaluated for excellence, effectiveness, and innovation across all areas of communication.
“It was exciting to help bring this program to life,” said Lauren Kolbe, Co-Founder and Director of Strategy at Kolbeco. “We’re proud to work with a client who is so committed to authentic employee engagement.”
Kolbeco is a St. Louis-based marketing firm that works with a roster of well-known brands in a wide variety of industries in St. Louis and beyond. What sets Kolbeco apart is an unwavering commitment to understanding clients, helping them create deeper and more meaningful relationships with their customers and stakeholders and achieve measurable success.
