Kolbeco, an award-winning St. Louis-based B2B marketing communications firm, welcomed Libby McCandless to the role of Marketing Strategist. In this role, Libby will collaborate with team members to lead and serve Kolbeco clients with strategic planning and execution of marketing and communications plans.
McCandless brings an impressive resume to her new role with the agency. Prior to joining Kolbeco she served as Senior Account Executive at Schupp Company and operated as a freelance brand strategist and market research consultant.
“Libby has been a great addition to the team,” Kolbeco President and Co-Founder Scott Kolbe said. “She has brought fresh perspectives, insights, and a wealth of experience which allows us to deepen the expertise we bring to client relationships. We’re thrilled to have her here.”
McCandless’ experience working with clients in a variety of industries and through a diverse set of channels aligns with Kolbeco’s Four90 Factor approach to marketing. Rather than focus on a specific niche channel for all clients, Kolbeco takes an agnostic approach to developing marketing and communications programs tailored to the specific needs, audiences, and goals of clients.
“I am honored to be joining the talented and hard-working team at Kolbeco! The firm’s deep-rooted values of integrity, teamwork, and top-notch work align directly with my own, making this a perfect fit,” McCandless said. “I’m excited to bring my branding expertise and account service skills to Kolbeco’s impressive roster of clients, helping our team elevate creative solutions and drive impactful results.”
For more information, visit www.kolbeco.net.
About Kolbeco:
Kolbeco is a B2B marketing communications firm founded in 2000 and headquartered in St. Louis, MO. The company has built a reputation for outcome-driven campaigns that build client confidence in their markets and differentiate them from the competition. The agency boasts a multi-talented roster of marketing pros who share an uncommon commitment to meaningful results. In addition to the St. Louis area office, Kolbeco has locations in Edwardsville, IL and La Crosse, WI.
