Every merger project comes with its own unique brand of excitement and anticipation on behalf of the client. It was our job to create and deliver a new identity that lived up to all of the ambitions and goals of the newly formed company. We used a variety of tactics to bring this vision to reality:

NAMING AND LOGO DESIGN
We worked closely with the client to develop a new name, logo, color palette and brand identity that would lay the foundation for the new company, Ero Health.

BRAND MESSAGING
We followed our proprietary formula for creating new brand messaging that dug deep into the identity of Ero Health as a leader in their market. We developed strategic communications platforms that positioned them as the true difference makers they are for the clients they serve.

COPY DEVELOPMENT
We worked to develop copy that could be used across a variety of print and digital channels that would reinforce the brand message and their position in the market.

PRINT IDENTITY
From business cards to brochures, we developed an entire suite of print marketing and sales collateral the Ero Health team could use to communicate their new identity and expanded capabilities.

CASE STUDIES
We rebranded all existing case studies from both teams, and implemented a strategy for creating new case study content that would highlight both the breadth and depth of Ero Health’s capabilities.