Search Engine Optimization: We conducted a thorough search analysis of all existing pages on the Lakeview Consulting website to identify opportunities to improve rank or rank for new keywords. We leveraged our research to optimize all existing pages for search. This meant rewriting copy and meta tags, revising alt tags, and adding optimized images where applicable.

Link Building: To boost the search performance of the website as a whole, we completed an exhaustive link building campaign to help increase Lakeview’s domain authority and the number of qualified links coming into the site. Quality links are a signal to Google and other search engines of quality content.

Content Marketing: The Kolbeco team conducted thorough keyword research on the types of grants we knew for-profit companies would be researching. From that keyword list, we created an editorial calendar and worked with our client to systematically create blog content optimized for those search terms. The blogs served as a tutorial on the specific grant we were highlighting, while also introducing Lakeview Consulting’s services that could help companies improve their odds of earning funding.

HubSpot Demand Gen: We worked with our client to develop a valuable and user-friendly database of available for-profit grants. We gated that database access behind a HubSpot form to leverage it for lead generation. The client is notified every time a potential customer submits the form and leads are automatically routed through a 4-touch automated HubSpot email campaign.

Social Media: We leveraged both paid and organic social media campaigns to build awareness of for-profit grants and our client’s valuable service. These tools were used to amplify our content and demand gen tactics and reach an expanded audience.

Public Speaking: Recognizing that the CEO generates many qualified leads from public speaking opportunities, we developed both online and print leave-behind assets to market her unique knowledge and perspective to events serving the manufacturing leadership audience.