Discovery Session: Multiple members of the Kolbeco team led an in-person discovery session with Nesnah Ventures key stakeholders. Through these sessions, we dove deep on what differentiates Nesnah Ventures’ scale companies, what customers and employees valued most, and what qualities we wanted to lean in on with this new identity.

Workshops: Additional in-person workshops extracted inspiration and ideas from this cross-functional team. We used that information to develop three potential families of names for the new scale company, each thematically tied in a manner that told a story and invoked the essence of various core pillars of their identity.

Presentation: Kolbeco presented the potential options to the client, each with their own explanation and brand story, that accentuated some or all of the most important traits we identified through our process. The names were all met with excitement, but the name Unifide CST stood out to the team and was ultimately chosen as the right identify for merging these brands.

Launch Support: Launching a new brand requires earning the buy-in of stakeholders, and inspiring them to lead by example as they make the new name and brand story part of their vocabulary, allowing the new brand to fully take root. To make this possible, Kolbeco developed talking points for both the internal and external launches of the new brand name to ensure people understood why we were doing it, how the name was chosen, and what the team could accomplish together under this new identity.