The Kolbeco Four90 Factor
Kolbeco approaches our work with clients through a proprietary lens we call the Four90 factor.
We build your marketing program like an ecosystem, where each component of the plan works together to deliver outcomes. We work with you to clearly define what success looks like, and develop a multi-channel, strategic plan for achieving it. Rather than deploying individual tactics working in silos, each component of our plans has a mutually beneficial relationship with the rest of your marketing ecosystem.
The centerpiece of the Four90 factor is relationships and trust. We approach your brand with empathy, curiosity, and passion to help you develop deeper and more meaningful relationships with your audience. We embrace your goals and make them our own. We work to understand who our clients are and what they represent in the markets they serve at a deep level.
WE DRIVE OUTCOMES
The Four90 factor ecosystem thrives on results and accountability. We don’t just do the work. We own, learn from, and optimize on the outcomes of our work.
We’re not interested in presenting data that makes us look good. We report real data on the KPIs that matter, and develop transparent plans to maximize what’s working, identify and implement new opportunities, and remove anything from the ecosystem that isn’t working.
Create
Communicating Your Identity
Drive
Growing Your Audience
Experience
Delivering on the Promise
Optimize
Learning and Adapting
