Tag: Lauren Kolbe

The Why’s of Advertising

If you work with me for a while, you’ll grow to learn that I have a favorite question, and that question is: “Why?” There are a couple of primary reasons for the power of why. First of all, I’m a curious person by nature (and there’s a big difference between curiosity and being nosy, but…
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What A Walk Down Fast-Food Memory Lane Means for your Marketing

You still see them every so often – those old, unique fast food buildings. Remember when you didn’t have to see the sign to know where you were? The shape and color of the building told you whether it was Taco Bell, McDonald’s, Pizza Hut or Jack in the Box. You spotted the building while…
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Pretend We’re on Vacation

Imagine the scene. I’m in the car with my mother, traveling to our destination, when we both realize we’re lost. While being lost may seem like something stressful or frightening to most people, my mother isn’t most people. Her reaction to having no clue where we were: “Pretend we’re on vacation!” What in the heck…
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Put Down the Selfie Stick

There we were, sitting on the edge of the cliff overlooking Horseshoe Bend in Northern Arizona, trying to get just the right angle to fit both of us in the frame and get some of the scenery in the background. One stretch in the wrong direction or one misstep could have sent us careening down…
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Love or Fear – Which will drive your marketing?

My good friend Judy Ryan likes to say that all human actions, feelings, and reactions are driven by two things, and two things alone – love and fear. When you’re in a state of love, you’re willing to be open, accepting, transparent, and vulnerable.  When in fear, you’re guarded, limited, and seek protection at all…
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Grandma Foley and the Evolution of a Brand Media Company

“So, do you put these coupons here in the newspaper?” I smiled at the question, and replied, “Well, sometimes, if it makes sense for the client.” “And you do some stuff on the news, too?” “I do.” “I just don’t get it …” My then-81-year-old grandmother and I sat at her kitchen table on a…
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