There’s that saying that “if you don’t tell your story, someone else will,” and in this day in age there’s more truth to that than ever with the capability to tweet something just as fast as the words were spoken. For some people that can be intimidating because we all want a moment to sit with our thoughts and think about how we want that narrative to be told. While it’s certainly important to brainstorm and strategize, don’t wait too long. Whether you’re an individual or a business, you must tell your story loudly, consistently and often.
Why video? Why now?
According to HubSpot, 78% of people watch online videos every week and 55% view online videos every day. This is a proven tool that marketers are using to reach a wider audience, which has created positive results in boosting sales and engagement. Unbounce reported including a video on your landing page can boost your conversion rate by up to 80%. While MarketingSherpa found that videos attract 300% more traffic and help to nurture leads.
The statistics reaffirms that creating videos are a fantastic way to get your story out there.
Telling your story is a chance for people to learn, connect and engage. It’s also a chance to get ahead of someone else telling it wrong. And as we navigate this ever-evolving game of social media telephone where the facts can get easily lost in translation and people pick apart what they believe is the truth, it helps to have the original source bravely take the first step in getting it right.
What’s your story?
Now you might be wondering what your story is and why does it matter? Well it’s a mistake to think your story isn’t important. How you got to where you are today as an individual or business and the lessons you’ve learned are valuable. There are a few different stories you can tell including your personal story, where you can detail your experiences and hone in on what makes you an expert in your field, or it can also be about who your company is as a brand. There’s no one answer to what your story is. The two may be connected or be completely separate and that’s what makes your story unique. No matter what, it’s an opportunity to control the story and make your statement.
When you have the courage to tell your story, there are a variety of ways to share your message and visual storytelling is a compelling way to do it. But there are some guidelines to follow when it comes to your video’s length.
If you’re considering video, keep in mind the video needs to be easy to digest. Studies found 60% of viewers stopped watching by 2 minutes and 95% believe a video should be less than 2 minutes long. So, if you’re just starting out, it’s best to keep the duration under 2 minutes. If it’s your ultimate intention is to create an ongoing series of videos and foster a following, there are always opportunities to create longer videos in the future when more people are aware of your brand and crave to stay tuned in.
At the end of the day, no one can tell your story better than you. And right now, video is an effective form of communicating and reaching people.
If you’d like to learn more about how you can tell your story with video, let us know and we can get you started.