Social media marketing continues to change at lightning speed. All platforms are over saturated with marketers and brands dying to reach their audiences, and at the same time consumers are becoming highly skeptical and disengaged about branded content. It’s increasingly difficult to capture the attention of those we want so badly to engage with. Here’s why at Kolbeco, we couldn’t be any more excited about the future of video marketing on social media.
1. Video is the new standard of social marketing
Forbes recently claimed that by next year, 80% of online content will be video marketing. There’s absolutely no getting around it. Social media has proven that it’s imperative to jump on the bandwagon, and to jump on fast. Its changing at the speed of light, and in the words of the great Ricky Bobby, “If you’re not first, you’re last.” Snapchat, Facebook and Instagram are the big dogs right now for video, which is completely taking them over. It’s time to embrace this.
2. Video marketing is one of the best ways to engage with your audience
Social media has forever changed the game of marketing. It’s one of the best ways to reach consumers, but the ball is no longer in the marketer’s court. Consumers now have a choice about who and what they give their attention to. The days of pushing out anything we want to are long gone. The content doesn’t matter unless it truly matters to social media users.
Video gives brands an amazing opportunity to truly express ourselves and tell our stories. We get to create amazing, original content that engages the audience and greatly increases the chance that they’ll develop an emotional connection…eventually leading to a purchase. The authenticity that video creates proves to be one of the most powerful forces in the game right now, and there are many studies and statistics to back this up.
3. Video is here to stay
The rise of YouTube started around 2007, and video has steadily taken over almost every social platform ever since. Snapchat came along, and it all became clear that the people wanted social video. Facebook and Instagram have even adopted a similar video story concept. That’s because people like watching videos, and the vast majority of internet users are watching video online. YouTube recently reported that 5 billion videos are viewed on the platform each day, with an average viewing session of 40 minutes (a 50% increase over last year).
And online videos are not just for entertainment. 90% of customers say that video helps them in the buying process, and 64% are more likely to buy after watching a video, according to Forbes. Video content is valuable to your audience, and should be a key part of your marketing mix.
At Kolbeco, this really excites us because video marketing is one of the best ways to tell a brand’s story, build an engaged audience, and impact your bottom line. Let us tell your story and build your tribe.