What is a brand? It’s a feeling. It’s the experience you give your audience each time they interact with you. It’s the stories they can tell about you, and the connection they make with you. At its core, branding is about emotion. It’s that feeling that you can “Just Do It” by wearing a certain pair of running shoes. It’s the security of driving an automobile known for its safety. It’s the fun and freedom of flying an airline with rapping flight attendants. That’s the feeling and emotion we strive to create with your brand. Make that connection and build your business.
Discovery & Messaging
This is where all the branding magic begins. We love to ask people “what’s your story,” but it’s not always that simple. Sure, you know when you were founded, what your product or service is, and probably have some insight into your audience. But do you really know how to find your why?. The Kolbeco team can guide you to it.
How? You may not realize this, but we are actually part-time detectives. Only instead of a crime scene, we’re digging into your organization to find your motives, your real differentiators (we don’t take “great service” or “quality products” as an answer here), and push further than you’ve ever been pushed to determine what your impact is on your market space. We take that information and weave it into your story so that you’re telling a tale that’s authentic and uniquely yours.
Your name is the first hint people will have at your story. Many companies come to us to rebrand because they don’t feel that their name – or the story they’re telling – says anything about who they are. Others are taking over a business, branding a product line, or are launching their newly-born companies. Sometimes they don’t even know they want a new name, until they’ve found their “why” through discovery.
Kolbeco’s naming process involves the creation of a name for your company or product that’s memorable, protectable, and rolls off the tongue. We present families of names which embody different aspects of our discovery. We then refine, finesse, and mold the name into something that feels like it’s always been a part of you – something that will reflect your brand and your story.
Logo & Identity
Your logo and identity materials are the visual representation of your brand, every element from color and font choice to iconic and graphic elements carefully chosen to say something about you. It’s your face to the world that says “this is who I am.” It conjures up a feeling when you see it.