The 490 Factor from Kolbeco
A People-Focused Approach to Marketing
Kolbeco approaches our work with clients through a proprietary lens we call the 490 factor.
We build your marketing program like an ecosystem, where each component of the plan works together to deliver outcomes. We work with you to clearly define what success looks like, and develop a multi-channel, strategic plan for achieving it. Rather than deploying individual tactics working in silos, each component of our plans has a mutually beneficial relationship with the rest of your marketing ecosystem.
The centerpiece of the 490 factor is relationships and trust. We approach your brand with empathy, curiosity, and passion to help you develop deeper and more meaningful relationships with your audience. We embrace your goals and make them our own. We work to understand who our clients are and what they represent in the markets they serve at a deep level.
The 490 factor ecosystem thrives on results and accountability. We don’t just do the work. We own, learn from, and optimize on the outcomes of our work. We’re not interested in presenting data that makes us look good. We report real data on the KPIs that matter, and develop transparent plans to maximize what’s working, find new opportunities, and identify and remove anything from the ecosystem that isn’t working.
Communicating Your Identity
We help you dig deep and get to the heart of who you are and what sets you apart in your market. We use this process to develop tools to effectively tell your story.
Growing Your Audience
We stay on top of the latest technology and techniques to get your story in front of new audiences, and drive deeper and more meaningful relationships with your customers.
Delivering on the Promise
We work with you to create consistent, positive, and memorable experiences that live up to the promise of your marketing and create long-term brand loyalty.
Learning and Adapting
We don’t just report data. We react to it. As our understanding of you and your audience evolves, so does our approach to communicating with them.