Social media marketing for brands has evolved. While most companies invest time and resources primarily in organic, unpaid social media efforts, the biggest social platforms are making it increasingly difficult for brands to make an impact. The bad news is, if you’re not spending money in social media you’re likely not seeing the results that you’d like. The good news is that it doesn’t cost as much as you might think to turn your social media accounts into powerful digital marketing channels that help you drive traffic, leads, and sales.
What’s the 490 factor?
Kolbeco’s 490 factor is our unique approach to marketing that starts with your company, audience, and goals. Knowing what you’re trying to accomplish, we develop a strategy to leverage the appropriate channels to drive you to your goal. Often, that strategy includes prescriptive social media marketing. No two clients are the same. So the social networks and advertising products we use vary depending on the client, their audience, and the goals.
Kolbeco understands the role social media plays in the overall marketing mix. We’ve spent years building social campaigns to help brands discover new audiences and develop deeper relationships with existing customers.