Author: Angela Haarmann

5 Tips to Leverage Your Company’s Negative Reviews for Good

While working as part of an in-house digital marketing team, I once had a product manager ask me “Can you help us get better reviews online?” I thought about it for a second before answering him “No.” He didn’t love that answer, but it was the truth. People don’t leave positive or negative reviews because…
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How Accurate is Your Google Analytics Location Data?

We all love Google Analytics, right?   It gives us an abundance of data, but it can be hard to sift through it and know what to truly focus on.   In my recent blogs, we’ve looked at the hidden potential of your analytics and we even took a closer look at bounce rates.   This time we’re…
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Do You Understand What Bounce Rates Mean for Your Digital Marketing?

Have you ever clicked on a website only to realize that it’s not what you wanted or needed? Maybe a quick glance at the home page and you knew that you were in the wrong place. Or, maybe you clicked an ad by mistake. Either way, you clicked the “X” instead of interacting with the…
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The Hidden Potential of Your Google Analytics Data

Have you ever opened a closet just to have a pile of junk fall out on you? You know, hypothetically speaking. Maybe you’ve slid the door open only to be met with a falling box of baseball hats. Especially if you have a 12-year-old son that’s obsessed with hats, but not obsessed with putting things…
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The DIY website builder – yay or nay?

Around my house, I am a DIYer.   Give me a couple HGTV episodes, a little JoAnna Gaines inspiration, or an hour alone with Pinterest and I’m ready to go.   There is no doubt, my husband wears the gun belt at work and I wear the tool belt at home.   I’ll never forget my first home…
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New Year’s Resolutions for your Website

Based on my last few blogs, you know that I can be impatient, directionally challenged, and an avid online shopper.  But something that I don’t care to admit frequently: I may be a slight hoarder.   At least that’s what my husband calls it; I call it being sentimental-ish. I keep my kids’ school papers, old…
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The Wonderful World of Web Personas

There are four people living under my roof: 2 kids, a husband, and myself. I am undoubtedly the shopper for all of our Haarmann needs. As a result, I shop online quite a bit; maybe even a lot. I’d almost say “too much” but that would just affirm my husband’s philosophy, so we’ll stick with…
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Get Ready to Pay for Google Maps on your Website

I am directionally challenged.   Directions – Angela style – need to include “Turn right at QT, pass Taco Bell and turn left into the Target parking lot.”   Well, let’s be realistic, I know exactly how to get to Target.   But the concept is true; navigation is just not in my blood. Case in point… I…
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Instant Gratification

People are not very patient. Actually, let me rephrase…I am not very patient (although I doubt I am alone in that statement). As a consumer, I rely on technology every day and I’ve come to expect quick results. If I have a question, I don’t drive to the library – I consult Google. If I…
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Keeping up with Google

Where Google goes, we will follow. With over 2.3 million Google searches each second, it’s easy to see why – Google rules the internet. They do this by staying current and focusing on user experience. Each year Google rolls out hundreds of updates to their system and their page ranking algorithms – Hundreds. Most of…
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