Category: Marketing Insights

Fresh Perspectives

My wife Lauren and I were recently on our boat where we spend many weekends on the water with friends. This particular weekend was our 22nd wedding anniversary and like all special occasions the goal was to relax and celebrate without the stress of work or life. We spend a lot of time on our…
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A Recipe for Dealing with the Unexpected – in Life and in Business

Much to the surprise of my mother, I’ve turned out to be a pretty darned good cook. Her idea of cooking is visiting the Dierberg’s deli, putting her finds in a big bowl, and sprinkling paprika or parsley over the top of her dish. Voila. She’s got “homemade” fare to add to the family holiday…
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The Holiday Marketing You May Have Forgotten

It’s September, which means for me and my friends that it’s time to break out the fall decorations. Granted, we all do it a little differently. One of my friends didn’t wait this long and got her plaid blankets and apple cider candles out on August 3rd. Another waited until the first week of September…
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Is Your Email Signature Due for a Makeover?

It’s Erin – fresh off my STL stay-cation. Sadly, my sinuses were not on board with taking a literal vacation, so for the first half of my time off I was bound to my home. The good news is, this gave me time to nap, watch my sub-channels with my Antennas Direct HD antenna, and…
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Focus on your vision to start your adventure

Have you ever had an idea or vision for something you wanted for your business?  You might have even shared it with others as if you had full intentions of making it happen, but it never.  What kept you from taking action?  Why has your vision not become a reality yet? For fifteen years, I’ve…
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Take a Risk, Find Success

As an entrepreneur (one who works with a lot of entrepreneurial minds every day), I’m often intrigued by the idea of the mindsets and attitudes that must be in place for a person to take a risk. What causes these folks to chase their dreams, set fear aside, overcome great odds, and find success? I’ll…
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It’s not about who goes the fastest. It’s about who slows down the least.

We sat on a grassy knoll on a chilly Sunday morning in Boulder, Colorado, strategically positioned to take advantage of our next opportunity to see Scott run by on his quest to complete 140.6 miles in his first full Ironman race. My brother-in-law had mapped out the course and was manning the Go-Pro to capture…
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Gut Versus Data

I have worked with a number of very successful entrepreneurs and the one thing that they all have in common is following their gut when it comes to taking risks and starting new businesses. In most cases the potential business they are entering is an overlooked sector or something people might not initially have data…
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Progress Over Perfection

Looking for a little motivation? Look no further. There’s this theory that we can be our own worst enemy when it comes to making progress towards our goals. We come up with bold exciting ideas and somehow talk ourselves out of it. In many cases, what stands in our way is the thought that if…
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Burger King’s Impossible Whopper: A Perfect and Not-So-Impossible Product Launch

Burger King is a place that I have not stepped foot in for over a decade. In college I would go to class, workout and then scarf down fast food. For a number of reasons, I don’t go into Burger King, but the reason most consumers haven’t been is the brand seemed out of touch,…
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