Content Marketing Institute has a mantra they preach: “Don’t Build on Rented Land.” What exactly does that mean? It means you should never make a social media profile on a platform that you have no control over the centerpiece of your content marketing strategy. Why not? Because the future is unpredictable, and there’s no guarantee…
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Earlier this year, Warner Brothers launched a sequel to their popular 1996 movie Space Jam. Bugs and the usual suspects from the Looney Tunes gang were back, but legendary baller Michael Jordan was replaced by Lebron James and the original bad guy, Mr. Swackhammer, was usurped by a character called Al-G Rhythm, voiced by Don…
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Let’s just start with the bad news: there’s no magic bullet for social media marketing success. There, we’ve said it. Now let’s talk about one of the biggest reasons so many marketers are dissatisfied with the results they’re seeing from their social media marketing efforts today. We’re dedicating more resources, time, and attention to social…
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LinkedIn is finally living up to the hype. Long billed as the ultimate professional network, it didn’t always feel that way. It felt more like a place people went to find a job. But little by little, LinkedIn has grown into a powerful communication tool for companies to show who they are and what they…
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The year is 2021. Super Bowl 55 will be this Sunday. Since I was in high school, two forms of advertising got me excited and ultimately lead me into the career I am now: Black Friday ads in the newspaper and Super Bowl commercials. Companies these days spend millions of dollars for 30 seconds to…
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We’ve been hearing a lot about COVID-19 these past few weeks, and rightfully so. It’s impacting all of us, and each day we’re faced with a rising number of cases, uncertainty about the economy, and a sense of not knowing when this will all come to an end. But we’re in this together, and taking…
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Sometimes a well executed social campaign can go a long way – and in the case of Coors Light, a REALLY LONG WAY. On the heels of Kansas City Chief’s player Derrick Nnaid’s declaration to pay all the adoption fees for the 91 animals in a Kansas City animal shelter he supports, Coors Light decided…
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It’s the social media platform we love to hate, and I’d venture to guess that we all have a bi-polar relationship with the almighty Facebook. We love seeing photos of our best friend’s children at the pumpkin patch. We can’t wait to hear about family members getting engaged, having babies, or moving into a new…
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In this day and age, everyone and their grandmothers (literally) are on social media. The masses are obsessed with sharing any and all thoughts that come across their minds at any given time with the public. More often than not, there are folks out there in the social sphere voicing very “interesting” opinions. If you’ve…
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It’s not an uncommon scene to witness me wandering the halls of Kolbeco, popping into offices and asking questions like: Do you have a pair of fuzzy slippers? How about an orange marker? Who has a football? Where are the Doritos and beer? At first, my team members at Kolbeco would laugh, or look at…
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