While working as part of an in-house digital marketing team, I once had a product manager ask me “Can you help us get better reviews online?” I thought about it for a second before answering him “No.” He didn’t love that answer, but it was the truth. People don’t leave positive or negative reviews because…
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“I think we need a video.” Every day, agencies and in-house marketing teams have conversations with clients and colleagues that start with that statement. It’s not always a video. Sometimes it’s a podcast or an eBook. Sometimes, even in 2023, it’s a postcard. And sometimes it ends up being true. But it can be a…
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Content Marketing Institute has a mantra they preach: “Don’t Build on Rented Land.” What exactly does that mean? It means you should never make a social media profile on a platform that you have no control over the centerpiece of your content marketing strategy. Why not? Because the future is unpredictable, and there’s no guarantee…
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Earlier this year, Warner Brothers launched a sequel to their popular 1996 movie Space Jam. Bugs and the usual suspects from the Looney Tunes gang were back, but legendary baller Michael Jordan was replaced by Lebron James and the original bad guy, Mr. Swackhammer, was usurped by a character called Al-G Rhythm, voiced by Don…
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Let’s just start with the bad news: there’s no magic bullet for social media marketing success. There, we’ve said it. Now let’s talk about one of the biggest reasons so many marketers are dissatisfied with the results they’re seeing from their social media marketing efforts today. We’re dedicating more resources, time, and attention to social…
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LinkedIn is finally living up to the hype. Long billed as the ultimate professional network, it didn’t always feel that way. It felt more like a place people went to find a job. But little by little, LinkedIn has grown into a powerful communication tool for companies to show who they are and what they…
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The year is 2021. Super Bowl 55 will be this Sunday. Since I was in high school, two forms of advertising got me excited and ultimately lead me into the career I am now: Black Friday ads in the newspaper and Super Bowl commercials. Companies these days spend millions of dollars for 30 seconds to…
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We’ve been hearing a lot about COVID-19 these past few weeks, and rightfully so. It’s impacting all of us, and each day we’re faced with a rising number of cases, uncertainty about the economy, and a sense of not knowing when this will all come to an end. But we’re in this together, and taking…
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Sometimes a well executed social campaign can go a long way – and in the case of Coors Light, a REALLY LONG WAY. On the heels of Kansas City Chief’s player Derrick Nnaid’s declaration to pay all the adoption fees for the 91 animals in a Kansas City animal shelter he supports, Coors Light decided…
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It’s the social media platform we love to hate, and I’d venture to guess that we all have a bi-polar relationship with the almighty Facebook. We love seeing photos of our best friend’s children at the pumpkin patch. We can’t wait to hear about family members getting engaged, having babies, or moving into a new…
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