Category: Branding

Brand Engagement: Is Your Brand Binge-Worthy?

Just one more episode ….. We’ve all been there. You know you should be going to bed, doing laundry, hitting the gym, or engaging in something more constructive that gluing your eyeballs to a screen. But we can’t help ourselves. We’re in the age of binging on some new television series everyone is buzzing about,…
Read more

Brand Management vs. Brand Experience: What’s in Your Control?

If you’re a child of the 1980’s, you probably remember this iconic shampoo commercial: Admit it. You repeated the mantra of “I told two friends, and they told two friends, and so on, and so on …” in many settings. Heather loved her shampoo, and there was probably something you loved just as much (or…
Read more

Five Kolbeco Clients Who Transformed Their Business in 2020

Every year comes with its struggles and opportunities. No year is completely good or bad. But 2020 had a way of challenging that positive, glass-half-full mentality. And while it was likely one of the most difficult 366 day-periods (thanks a lot, leap year) we’ve gone through, hard times have a way of getting us all…
Read more

What to Look For in a Marketing Agency

You know you need marketing help. You have a long-term vision for what your company can become, but you don’t have the time, or the people, or both to get it off the ground. So what’s holding you back? If you’re like a lot of business owners or marketing directors we meet with regularly, you’re…
Read more

What is Brand Media and Why Does it Belong in Your Marketing Plan?

Let’s face it. Marketing used to be easier. There were a handful of channels and there was one metric: sales. Did sales go up when we sent the brochure? It’s a win. Did the magazine ad sell 5,000 widgets in Q4? Hooray! Did the discount code radio campaign have a positive ROI? Victory! It was…
Read more

Brands Are Being Judged More Than Ever, Have a Plan

What do you do when you are unsure of how to navigate a problem or situation? At Kolbeco, we seek out mentors and experts to help guide us in best practices. This has always presented us with the best course of action, but as I am sure you realize, this is not one of those…
Read more

Discover Your Brand Mojo

There’s a swath of land in the northeastern parts of our county marked by endless flatness, rows of corn as far as the eye can see, and few landmarks to help you get your bearings. Though I’ve driven these roads thousands of times for most of my life, I sometimes find myself lost. The corn…
Read more

How Your Brand Influences Your Website

When I collaborate with clients to strategize and plan for their web development projects, I find that digging into the brand and messaging during the discovery session helps to lay a foundation for moving through the phases of the project more seamlessly. Keeping the focus on the message the client wants to send to their…
Read more

What my dog’s Instagram taught me about engagement

While most people would say their hobby is gardening, crafting, playing an instrument or sport, I’d have to say I spend quite a bit of my spare time managing my dog’s Instagram account. Yes, you read right. My 3-year-old husky, Ella, has an Instagram account. We typically post weekly documenting her very exciting life as…
Read more

Then and Now: The American Brand

The Fourth of July: what do you immediately think of? Fireworks? Red, white and blue everything? Life, liberty and a 12 pack of Bud Light? The holiday undoubtedly has a strong identity throughout the United States, and even other countries, with its own set of colors, activities, and food. In many ways, the Fourth of…
Read more