Do you know the difference between brand image and brand identity? Most people use them interchangeably. But one refers to how your brand is perceived, and the other refers to how your brand is represented, a subtle but important difference. This blog will cover the differences between the two, common pitfalls in developing brand identity,…
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It never feels good to make a bad decision. But do you know what feels worse? Realizing too late that you should have recognized the bad decision sooner. The Kolbeco team is comprised of marketing professionals with a diverse set of backgrounds. We’ve spent time on both the agency and client side of marketing relationships,…
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Just one more episode ….. We’ve all been there. You know you should be going to bed, doing laundry, hitting the gym, or engaging in something more constructive that gluing your eyeballs to a screen. But we can’t help ourselves. We’re in the age of binging on some new television series everyone is buzzing about,…
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If you’re a child of the 1980’s, you probably remember this iconic shampoo commercial: Admit it. You repeated the mantra of “I told two friends, and they told two friends, and so on, and so on …” in many settings. Heather loved her shampoo, and there was probably something you loved just as much (or…
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Every year comes with its struggles and opportunities. No year is completely good or bad. But 2020 had a way of challenging that positive, glass-half-full mentality. And while it was likely one of the most difficult 366 day-periods (thanks a lot, leap year) we’ve gone through, hard times have a way of getting us all…
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You know you need marketing help. You have a long-term vision for what your company can become, but you don’t have the time, or the people, or both to get it off the ground. So what’s holding you back? If you’re like a lot of business owners or marketing directors we meet with regularly, you’re…
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Let’s face it. Marketing used to be easier. There were a handful of channels and there was one metric: sales. Did sales go up when we sent the brochure? It’s a win. Did the magazine ad sell 5,000 widgets in Q4? Hooray! Did the discount code radio campaign have a positive ROI? Victory! It was…
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What do you do when you are unsure of how to navigate a problem or situation? At Kolbeco, we seek out mentors and experts to help guide us in best practices. This has always presented us with the best course of action, but as I am sure you realize, this is not one of those…
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There’s a swath of land in the northeastern parts of our county marked by endless flatness, rows of corn as far as the eye can see, and few landmarks to help you get your bearings. Though I’ve driven these roads thousands of times for most of my life, I sometimes find myself lost. The corn…
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When I collaborate with clients to strategize and plan for their web development projects, I find that digging into the brand and messaging during the discovery session helps to lay a foundation for moving through the phases of the project more seamlessly. Keeping the focus on the message the client wants to send to their…
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