Category: Branding

Five Kolbeco Clients Who Transformed Their Business in 2020

Every year comes with its struggles and opportunities. No year is completely good or bad. But 2020 had a way of challenging that positive, glass-half-full mentality. And while it was likely one of the most difficult 366 day-periods (thanks a lot, leap year) we’ve gone through, hard times have a way of getting us all…
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What to Look For in a Marketing Agency

You know you need marketing help. You have a long-term vision for what your company can become, but you don’t have the time, or the people, or both to get it off the ground. So what’s holding you back? If you’re like a lot of business owners or marketing directors we meet with regularly, you’re…
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What is Brand Media and Why Does it Belong in Your Marketing Plan?

Let’s face it. Marketing used to be easier. There were a handful of channels and there was one metric: sales. Did sales go up when we sent the brochure? It’s a win. Did the magazine ad sell 5,000 widgets in Q4? Hooray! Did the discount code radio campaign have a positive ROI? Victory! It was…
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Brands Are Being Judged More Than Ever, Have a Plan

What do you do when you are unsure of how to navigate a problem or situation? At Kolbeco, we seek out mentors and experts to help guide us in best practices. This has always presented us with the best course of action, but as I am sure you realize, this is not one of those…
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Discover Your Brand Mojo

There’s a swath of land in the northeastern parts of our county marked by endless flatness, rows of corn as far as the eye can see, and few landmarks to help you get your bearings. Though I’ve driven these roads thousands of times for most of my life, I sometimes find myself lost. The corn…
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How Your Brand Influences Your Website

When I collaborate with clients to strategize and plan for their web development projects, I find that digging into the brand and messaging during the discovery session helps to lay a foundation for moving through the phases of the project more seamlessly. Keeping the focus on the message the client wants to send to their…
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What my dog’s Instagram taught me about engagement

While most people would say their hobby is gardening, crafting, playing an instrument or sport, I’d have to say I spend quite a bit of my spare time managing my dog’s Instagram account. Yes, you read right. My 3-year-old husky, Ella, has an Instagram account. We typically post weekly documenting her very exciting life as…
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Then and Now: The American Brand

The Fourth of July: what do you immediately think of? Fireworks? Red, white and blue everything? Life, liberty and a 12 pack of Bud Light? The holiday undoubtedly has a strong identity throughout the United States, and even other countries, with its own set of colors, activities, and food. In many ways, the Fourth of…
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A Branding Lesson. From a Pizza Party.

Around Kolbeco, we see birthdays as an opportunity to broaden our culinary palates. I mean who doesn’t like to eat, right? So when Scott Kolbe requested “pizza” as his food of choice I took to the internet for recommendations. I perused several possibilities near our office, and read some reviews – and one stood out…
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Let’s Get Real: The Need for Your Brand to Be Authentic

Excited, I brought home my just-purchased de-frizzing finds, thrilled that this was going to be the start of a new era. These products were going to make my hair healthier, stronger, and easier to style. Plus, they promised not to contain chemicals but instead boasted organic additives. This all meant my hair was going to…
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